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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Jesús Ríos has been promoted to marketing director by Clorox Andina. He previously worked for more that 15 years  at Procter & Gamble.

 

 

 

 

 

With more than 5 years at Microsoft Argentina, Cecilia Cuff will be in charge of leading the marketing and commercial planning strategies  in the country. Cecilia has over 18 years of experience and had previously worked at American Express.

 

 

 

 

Agency Grey Argentina has promoted Pablo Sánchez Rubio to CEO and has appointed  Diego Medvedocky as president. Pablo’s previous role was chief operating officer and joined the company 16 years ago. Diego joined the company five years ago and since 2017 is regional CCO.

 

 

 

 

Oriol Marín, who joined Henkel Ibérica in 1999, has been named marketing director. He previously held the role of brand manager.

 

 

 

 

 

Nicolás Fernández is the new marketing manager of  YPF. Nicolás joined the company in 2016 and had previously worked at General Motors.

 

 

 

 

Eva Ziegler has been appointed marketing director by Pronovias. She comes from companies such as Saatchi & Saatchi, Toyota, Starwood Hotels & Resorts, C&A Fashion y Fiskars Group.

 

 

 

 

 

The shopping website TiendaMIA Argentina has named Fiorella di Fiore as marketing manager. She joined EasyTaxi in 2016 as creative strategy specialist and later held the role of head of marketing.

 

 

 

 

 

Manuel Kaver has been named CEO by Ingenium Latam. Manuel has more than 20 years of experience at GBM Corporation, where he held the position of CEO for 10 years.

 

 

 

 

 

Philip Morris has appointed Enrique Jiménez as general manager for Iberia. He joined the company in 20014 as maketing director for Portugal. The company has also named Mario Masseroli as general manager for Canada and Latin America. Mario joined Philip Morris in 2005 as general manager for Guatemala.

 

 

Soda Stream Argentina has hired  Bruno Mazzucchelli as brand managerHe will be in charge of  branding, public relations, online and offline advertising, e-commerce and the launching of new products.

 

 

 

 

 

Hilton has announced the appointment of  Jorge Giannattasio as senior vice president and head of operations for the Caribbean and Latin America. Jorge joins from SBE Entertainment Group, where he was director of operations.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

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  • Kellogg

descarga-9Kellogg Co. is buying a maker of Latin American snacks for 1.38 billion Brazilian reais (US$429 million), as it continues to expand into emerging markets.Kellogg is buying Ritmo Investimentos, the controlling shareholder of Parati SA, Afical Ltda and Pádua Ltda, known as the Parati Group. Kellogg said the move aligns with its goals of becoming a global snacking giant and expanding its presence in emerging markets. It is Kellogg’s fourth emerging-market acquisition in the past two years.Brazil-based Parati makes regional food brands including Parati, Pádua, Minueto, Zoo Cartoon and Hot Cracker biscuits. It also makes Trink powdered beverages, Parati Lamen instant noodles and Parati dried pasta.Parati revenue is expected to be about BRL600 million (US$190 million) and the deal is expected to close by the end of the year.Parati has 3,200 employees, including a sales force of about 1,300 people serving about 60,000 customers directly. Parati has a “strong presence” in small to medium high-frequency retail stores in Brazil, which help Parati reach the country’s growing population.

  • Hyatt Place

ggggggHyatt Place Celaya is opening its doors, marking the fifth Hyatt Place hotel to open in Mexico. The brand’s global growth throughout Mexico and Latin America illustrates the success of the select service model as Hyatt Place hotels continue to create value for guests and owners. Hyatt Place Celaya is owned by a joint venture between affiliates of Hyatt and Grupo Hermosillo. Other joint ventures formed by affiliates of Hyatt and Grupo Hermosillo also own Hyatt Place Los Cabos and Hyatt Place Tijuana.

  • Uber

descarga-11Uber’s future depends on international growth-especially in Latin America. Uber operates in more than 65 cities in Latin America and is planning to double that by the end of next year. Brazil is Uber’s third biggest business after the U.S and India. Mexico City is Uber’s busiest city in the world. Sao Paulo is number two. But for Uber to win over Latin America, it will need to navigate disparate regulations and cultures in dozens of countries. Buenos Aires, the most populous city in Argentina, has issued Uber multiple notices that it should stop operating since it is not registered as a taxi service. Uber has said that since it isn’t a taxi service, the company has the right to operate there. In Bogota, Colombia, the country’s taxi unions have campaigned vehemently against Uber. Lima, Peru, has a flourishing taxi industry, which has made it harder for Uber to find a foothold. In September, Uber rolled out its carpooling service in hopes that it could beat out its competitors by driving prices down.Jeff Jones, the chief marketing officer for Target, has just been named as Uber’s new president, in charge of its global business. Andrew Macdonald oversees all of Uber’s operations in Latin America and Asia.While the company wouldn’t put a number on how much it was spending in Latin America, its Mexico City offices now have more than 150 employees and the company has hired more than 350 employees in Latin America.

  •  Granja Iris

zvmqmcin_400x400Brand Granja Iris has launched the first of its new campaign for its’ sausage brand, created by  agency Grey Argentina. Each spot contributes to highlight the main benefits of the product with a strong focus on digital. The campaign will be release on social networks and the brand’s web platforms. The campaign includes 4 spots: “3 minutos”, “Romina”, “Ketchup” y “Jacuzzi”.

 

 

 

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Larissa Zagustin – Viacom International Media Networks ::: Maximo Lorenzo – Pablo Sanchez Rubio – Montserrat Villafañe Molina – Grey Argentina  :::  Ezequiel Arslanian – Ogilvy & Mather Argentina ::: Gaston Gándara – Hugo Coletti – ADN Comunicación :::  Leandro Santoro – Rekket Digital Hub :::

unnamedViacom International Media Networks has announced the appointment of Larissa Zagustin as Senior Vice President and General Counsel for the company’s brands and businesses in Latin America (including Brazil), Canada and the US Hispanic market (Tr3s). Based in Miami, Zagustin will report to Scott McBride EVP & COO of VIMN The Americas and to Roger James, General Counsel for VIMN. As SVP and General Counsel, Zagustin will be responsible for mergers and acquisitions, media distribution, financial transactions, intellectual property licensing, sponsorships, and general commercial and regulatory matters across global anchor brands MTV, Nickelodeon, Comedy Central and Paramount Channel in Latin America, as well as Tr3s in the US. In addition, she will be leading the Business and Legal Affairs teams in the region.Prior to this role, Zagustin was Deputy General Counsel, Vice President – International Business and Legal Affairs for Viacom International. Zagustin joined VIMN in 2003, as Corporate Counsel for MTV Networks Latin America. Zagustin holds a Juris Doctorate from Nova Southeastern University.

DMedvedocky MLorenzo PSanchez_GreyArgentina_WEB
Medvedocky, Lorenzo and Sanchez Rubio

Grey Argentina is strengthening its management team with the addition of Maximo Lorenzo as CEO, a new position within its leadership structure.

 

 

 

MLorenzo_CEO_GreyArgentina_WEBMaximo Lorenzo began his advertising career in JWT in 1989 , McCann and Grey Argentina. In 1995, he began working on the client’s side handling Gillette Argentina. Later, he joined McDonald’s. Since 2007, Lorenzo has held management positions at regional level in companies such as Creata Latin America and The Marketing Store Worldwide, based in Argentina.

PSanchez_COO_CFO_GreyArgentina_WEBIn addition, Pablo Sanchez Rubio, current CFO of the agency as COO, will be promoted to a new position. Pablo Sanchez Rubio has worked in advertising for the past 20 years, starting his career at IPG handling both Momentum and MRM business. In his 12 years at Grey, Sanchez Rubio has served in key roles such as supervisor of Grey Argentina and Latin America; and since 2010 as Chief Financial Officer of Grey Chile and Argentina.

Diego Medvedocky, recently promoted to Vice President and Executive Creative Director, will be part along with Lorenzo (CEO) and Sanchez Rubio (CFO / COO) of a strong management team committed to the development and growth of Grey Argentina.

Montserrat-Villafane-MolinaMontserrat Villafañe Molina, CEO since 2011, has decided to leave the agency.

 

 

ezequiel-arslanian-Ezequiel Arslanian was promoted to CEO of Ogilvy & Mather Argentina, agency to which he joined in April as leader of Neo @ Ogilvy and OgilvyOne, after working at JWT for two years.In this new role, he will be responsible for leading the operation of Ogilvy & Mather, which comprises OgilvyAdvertising and OgilvyOne-, expand strategic business vision, identify new business opportunities and enhance the growth of existing customers.

adn-comunicacion-As part of ADN Comunicación 2015 action plan, Gustavo Anderson along with his partner and CEO, Gonzalo Gugliottella, have introduced Gaston Gándara and Hugo Coletti as the firm’s new DGC.

 

24ad775Leandro Santoro is the new Sales Director at Rekket Digital Hub, based in Buenos Aires, Argentina.