Portada presents the highest level unit in Portada’s Council System: its Council of the Americas, a group of highly regarded C-level executives that share their enthusiasm for Marketing, Tech, and Media.
Posts Tagged ‘Gonzalo Del Fa’
Gonzalo Del Fa
Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?
GroupM Multicultural appointed Nelson Pinero as Senior Digital Director, Senior Partner. Pinero Will help brands engage multicultural audiences across all digital platforms. Based in New York, and reports to Gonzalo del Fa, President, GroupM Multicultural.
What is the language for Search? English or Spanish? Even bilingual Hispanics sometimes search in Spanish, while Spanish-language searchers may need localized landing pages. Search and multicultural experts explain best practices for SEM.
WEBINAR: Today Thursday Learn How to Leverage Hyperlocal Advertising to Reach Multicultural Audiences
Are you ready for this Thursday’s Webinar (April 23 2pm EST/ 11 am PST) on “The New Multicultural: Hyperlocal Digital Strategies for National Advertisers”?
In this panel discussion, we explore how marketers who now rely on traditional publishers’ digital channels can also take advantage of an often overlooked approach—hyperlocal digital advertising—to reach a complex and nuanced multicultural audience across the nation. REGISTER HERE (free)!
2014 just started and we say its going to be a banner year for Hispanic marketing. Below 7 growth drivers for marketing and media executives to keep an eye on: The 2014 Soccer World Cup, Programmatic, Digital Video and more…
As leading marketing and media executives gather in New York City for #Portada13 – Portada’s flagship Annual Hispanic Marketing and Media Conference this Thursday and the Hispanic Sports Marketing Forum this Wednesday – let’s review the 8 key issues they will explore in order to move Hispanic Marketing and media forward.
What:Marketers are gearing up early in anticipation for 2014’s Fifa World Cup, in Brazil. It is seen as the most important news event platform for Hispanics. Many marketers, including Gonzalo del Fa, president Group M Multicultural in New York City, began conversations with their clients in 2012 and have already closed some of those deals. […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Univision Communication announced the appointment of industry veteran Gustavo Ordóñez to the position of SVP of Programming Research. In this role, Ordóñez will make programming and content recommendations for all of Univision’s platforms based on research regarding […]