Tag

Facebook Messenger

Browsing

What: Manchester City has released an interactive online game called “Football Striker,” available exclusively through Facebook Messenger.
Why it matters: Many games have grown in popularity as the use of Facebook Messenger increases, leading to Manchester City deciding to enter the arena.

Manchester City has released an interactive online game called “Football Striker”. The game, available exclusively through Facebook Messenger, gives the club a unique vantage point to interact with fans.

Manchester City is using “Football Striker” in a way where fans can play against each other on their Facebook Profiles. Facebook Messenger is an adjacent property of Facebook that houses all direct messages between profiles. Through the application, users can play a variety of games. Many of these games have grown in popularity as the use of Facebook Messenger increases, leading to Manchester City deciding to enter the arena.

Additionally, fans and players of the game can share their high scores directly to their profile. Because the game is housed through Facebook, the connectivity between the game and the social media site is very strong. Manchester City could reap in the benefits of creating a community of users and fans that all enjoy their team and the online game. Additionally, users on the Messenger App can send an invite to another user in almost no time. This makes sharing the game very easy, and will help it gain traction quickly. In the near future, we could see other clubs use their example as a reason to break into the online game arena.

Because the game is housed through Facebook, the connectivity between the game and the social media site is very strong.

Social Media Connectivity 

When I played the game, I found it almost addicting. The goal of the game is to head or kick the ball with a player who is running forward. Once the ball reaches a small zone next to your player, you then hit the blast the ball away. The game is quick, fun, and gets harder as you go. I thought that it was easy to use on both mobile devices and laptops. Anyone can play the game at anytime on their phone with just a few taps. As a result, the game is accessible, easy to use, and helps keep players engaged over time.

In terms of producing the game, Gamee, a social media gaming platform, partnered with Manchester City to release the game earlier this month. Gamee is also going to benefit greatly from the partnership.  They have now helped a Premier League Team enter a new environment in which both parties can success financially in the future. Also, Manchester City is starting to build up a reputation as one of the most technologically savvy Premier League soccer teams. They started working in Facebook Messenger and even virtual reality in 2016. Soon, we could see Manchester City and other Premier League teams marketing their upcoming games that will also be available in VR.

Overall, it is an exciting time for technology in soccer. The 2018 FIFA World Cup will feature improved replay technology to aid in important goal calls. More and more teams are looking into VR investments. This is a great time to be interested in sports technology, and there are no signs it is slowing down anytime soon.

Mobile apps are at their peak. As a result, we will be seeing many ad-tech companies developing specific mobile apps and mobile app advertising for each market under one same platform. As a result, mobile app producers will have to increase the benefits and offerings that are provided by existing apps. Here are the top four mobile app predictions for 2017, by Portada’s digital media correspondent Pedro Labarta.

By Pedro Labarta

1. Smart prices will take over.

Apps focused on the sale of products will have to become smart bots. That is because buying  sensitivities vary depending on region/country. Producers of mobile applications will have to use individual user data along with location at the time of sale in order to achieve better profits. For example, people in Mexico may not be willing to pay the same amount for a particular product as do people in Spain. Companies will be able to classify purchases according to the algorithm needed to quickly adapt to each market. As a result, they will also be able to unify inventories and databases.

2. Mobile app advertising

This will be the year in which businesses such as agencies will be able to safely, quickly, and effectively monetize applications and mobile app advertising. For example, a clothing brand will be able to pay for an in-app ad when the user is searching for a specific application. Or pay for an ad even within the app itself. And brands will also be able to do it a crucial moment of the game or video where the advertiser wants its ad to appear. This will help advertising networks improve their performance. It will also boost their revenues once this feature kicks in by mid-2017. It will lead to higher satisfaction rates and more business opportunities for all.

3.”Yes” to TV on smartphones and “No” to TV on smartwatches

descarga-3Apple, Samsung, and Google specialize in mass consumer products. The smartwatch is not a great product because it does not replace the phone. That same can be said of Apple Pay. It has not replaced the credit card. Also, not everyone wears a watch, while most everyone uses a smartphone. This is another problem faced by large companies that have failed to build an adequate ecosystem and a monetization model for smartwatch developers. With development not being financially viable, developers will stop creating for it and instead focus on creating for apps for TV, etc. This will open a new source of revenue for publishers, leading to better content and a better advertising platform that makes it a win-win for everyone.

4. Apps and messaging

Messaging has tapped out, so entering this market is too complicated these days. The focus now should be on developing message extensions, where we can take advantage of the billions of people already connected on them.

We are already seeing specific developments for iMessage from Apple and Facebook Messenger. Instead of opening an application such as Skype separately, users will use a face-to-face extension within the messaging application with which they are already familiar.

This will be the year in which businesses such as agencies will be able to safely, quickly, and effectively monetize applications.

Extensions will not stop there, however. They will be used for everything, including some tools we are already used to seeing in our email. They include calendar invitations, unread text markings, current status, and functions that will be carried out within our specific message groups. Bots and AI were launched in 2016, but they still do not work very well. In 2017, we will see strong breakthroughs in bot intelligence and more implementations in our everyday technology. Many of today’s most promising video messaging and walkie-talkie apps will soon find themselves competing against and potentially missing out on a well-implemented app extension.

However, bot technology will see its strongest boom in late 2017.

Join us at PORTADA Mexico!