Sounding Off: Joe Kutchera, “The Million-Dollar Question: 4 Solutions on How to Grow E-Commerce in Latin America”
Latin American retailers have historically struggled to bring buyers online because of inconsistencies in shipping and logistics, according to eMarketer. Customers oftentimes do not trust the postal service because it lacks consistency in service, or packages may never arrive. And FedEx and UPS are oftentimes prohibitively expensive…