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2d22a9cXaxis, the programmatic media and technology platform, announced the promotion of Erik Castillo to president, Latin America. He will also lead the continuing expansion of the company’s fast-growing direct client business.Castillo is replacing Lucas Mentasti descarga-8who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc.Prior to Xaxis, Castillo was regional digital director at Starcom Mediavest.

 

 

descarga-1Cisneros Interactive’s RedMas has appointed Sandra Hernández Beltrán as Country Manager of Colombia. Prior to joining RedMas, she served as Cimacast’s Commercial Manager and as Commercial Director of Ennova.

 

 

 

 

11a4a0dAfter nine years at MEC, Verónica Norcross is the new Customer Service Director for Latin America of the network. Prior to this appointment, she was managing partner of MEC Global Solutions EMEA in London.

 

 

 

 

descarga-1Hitachi Data Systems has appointed Carlos Arochi as General Director of Mexico, CAC and the Caribbean, to be effective on February 1st.

 

 

 

 

descarga-2Mindshare Colombia appointed Christian Dieb as its new CEO. The media expert will be responsible of ensuring the multinational growth. Mindshare Colombia clients include Nestlé, Kimberly Clark, Ford, BBVA and Mabe, among others.

 

 

 

 

descarga-5descarga-6descarga-7Grey Brazil announced that its CEO, Sergio Prandini, stepped down in December 2016. The executive has been in that position since 2015. Marcia Esteves, chief operating officer, and Rodrigo Jatene, chief creative officer, will lead operations until Prandini’s replacement is confirmed.

 

 

descarga-4Felipe Santos, Media General Director, has  also left the company.

 

 

 

191886d descarga-3Veronica Hernández-Aguilar and César Agost Carreño will replace Horacio Genolet, CEO of Ogilvy Latina since November, as CEOs of Ogilvy Mexico, as well as heading the Miami office.descarga-5-4

Hernández-Aguilar served as vice president of the agency. She will be the network’s first female CEO in Latin America.

Agost Carreño was creative VP and Regional Creative Director of the network.

descarga-4Publicis Groupe has appointed Arthur Sadoun as Maurice Lévy’s successor.Sadoun, who will officially start on 1 June, will be supported on the Management Board by Publicis Media chief executive Steve King, who joins the current board of executive vice president and chief financial officer Jean-Michel Etienne, and secretary general Anne-Gabrielle Heilbronner.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

What: Erik Castillo has been promoted president, Latin America at Xaxis.
Why it matters: Castillo replaces Lucas Mentasti who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc last December.

2d22a9cXaxis, the programmatic media and technology platform, announced the promotion of Erik Castillo to president, Latin America. Previously serving as market director, Latin America, Castillo will be responsible for guiding company operations across the region with a focus on client development, product innovation and driving growth for the company’s recently acquired digital retail unit, Triad Retail Media.  He will also lead the continuing expansion of the company’s fast-growing direct client business.

descarga-8Although their positions are different, Castillo is replacing Lucas Mentasti who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc.

The fourth employee of Xaxis Latin America, Castillo has played a key role in the growth of Xaxis across the region in markets including Mexico, Argentina, Brazil, Colombia, Chile, Peru, Uruguay and Puerto Rico.  As market director, Latin America he managed operations across multiple offices, provided strategic guidance to global advertisers on their programmatic strategies and helped build the Latin America business to more than 250 clients while doubling revenue every year.

“Erik has been a phenomenal evangelist for the programmatic industry in Latin America, helping to significantly expand adoption of audience-based media buying among the region’s largest advertisers,” said Nicolas Bidon, global president of Xaxis. “I would like to congratulate him on his new role and look forward to his continued leadership in growing the Xaxis business across Latin America.”

Prior to Xaxis, Castillo was regional digital director at Starcom Mediavest. In this role, he managed a digital hub of 27 employees based in Argentina dedicated to digital strategy for P&G.  This included helping P&G in the development and growth of the company’s internal programmatic platform and leading a significant expansion of P&G’s digital spend in the Latin America market. Prior to Starcom, Castillo held leadership roles at IAB in Peru and with DirecTV. Castillo received his bachelor’s degree from the University of Lima and holds a master’s degree in online marketing from the University of Barcelona.

“Xaxis has set the standard for programmatic in Latin America, providing unmatched capability, performance and accountability in helping marketers connect with consumers wherever they access media,” said Castillo.  “I am excited for the opportunity to lead our talented Latin America team as we expand our footprint in the region, working with brands, media owners and e-commerce companies to enhance the overall digital experience.”