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Agustin Chacon, VP Marketing Americas, was one of the main Epson executives present at a recent event in New York City to promote the company’s new Ecotank printer. We talked with Chacon about Epson’s Latin American marketing strategy.
Epson, the Japanese electronics company and one of the world’s largest manufacturers of computer printers, is launching the new EcoTank printer and cartridges line in the U.S. The company is also working on a marketing development plan to specifically reach and engage the U.S. Hispanic consumer, Agustin Chacon, VP Marketing Americas, tells Portada.