People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Columbia Records has named Shahendra Ohneswere Senior Vice President, Content Development.  In this newly created position Shahendra will be working closely with all departments to create multi-platform content strategies across Columbia’s artist, label and creative brand partnerships.





 Gap Inc. has named Neil Fiske as president and chief executive officer. Fiske most recently served as CEO at Billabong International and prior to that, he held CEO roles at Eddie Bauer and Bath and Body Works.







Uber executive Bozoma Saint John is leaving the company to become chief marketing officer for media company Endeavor. Saint John joined Uber from Apple, where she was the head of global consumer marketing for Apple Music and iTunes.






Reebok has appointed Karen Reuther as global creative director. Reuther had a 12-year run at Nike that included serving as global creative director, where she headed up global design strategies for the brand.






Virginia Commonwealth University (VCU) Brandcenter has named Vann Graves executive director. Graves over his career led work on high-profile brands including Shell, American Airlines, Cigna, Lockheed Martin, Coca-Cola, MasterCard, the U.S. Army, AT&T, GE, M&Ms, Snickers, Visa and others.





People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Adsmovil has announced the return of Andrew Polsky as its first Chief Revenue Officer. In this newly-created role, Polsky will oversee monetization, national sales, agency partnerships, and client services in the U.S.






Intermarkets has welcomed Luke Rosche-Ritchie as Junior Account Executive. He’ll be responsible for serving the needs of the firm’s advertisers and helping them reach their marketing goals.






Liz Blacker has been tapped by Univision as SVP of Branded Content revenue. She will be responsible for all aspects of UCI’s Branded Content Revenue and Experiential Studio with a primary focus on driving new and incremental revenue for the company.





Omnicom Media Group’s OMD U.S. has hired former WPP executive Rolf Olsen as Chief Analytics Officer. In this newly-created position, he will lead a team of more than 120 marketing and data scientists.






Laurie Rosenfield has been named Senior Vice President, People Development, Human Resources, at CBS Corporation. In her role, she will focus on senior executive development, using her blend of skills as a certified executive coach, talent evaluator, and communicator.





Publicis Media (PM) is promoting Ben Cronin to global head of the group’s Media Sport and Entertainment (PMSE), replacing Robin Clarke. Cronin will look to further accelerate the sport and entertainment practice.





Endeavor Global Marketing has appointed Robin Clarke as its new senior vice president. In his new role, Clarke will be based in London and will oversee the company’s international team of brand marketers.






Doug Sweeney has been appointed as CMO of One Medical, a growing healthcare company. Sweeny will be building out the startup’s in-house marketing practice while continuing to work with agencies.





VaynerMedia has created a new role specifically for Ryan Fey, who departed Omelet, the creative agency he co-founded, last year. In his new role, Fey will serve as executive vice president to oversee the Los Angeles office’s client services team.






What: Endeavor and NeuLion have entered an agreement by which the former will acquire the latter in an all-cash deal valued at approximately USD $250 million.
Why it matters: NeuLion powers the video delivery of a wide range of content owners, particularly major sports leagues, some of them owned by Endeavor.

NeuLion, a company specializing in digital video broadcasting and on-demand content, and sports and entertainment leader Endeavor, have announced that they have entered an agreement by which Endeavor will acquire NeuLion in an all-cash deal valued at US $250 million.

“We’re excited by the value delivered to our stockholders through this transaction, and we’re looking forward to the dynamic opportunities that being part of the Endeavor family will provide for both our current and new clients,” remarked Roy Reichbach, President & CEO, NeuLion.

NeuLion and Endeavor have worked together before, having streamed the bout between boxer Floyd Mayweather and UFC champion Conor McGregor last year. Endeavor is shopping TV rights to UFC matches currently parked at Fox Sports, and the company has reportedly explored retaining those rights and going directly to the consumer.

“Through our content portfolio, client base, and broader network of rights holders we’ve encountered many different platforms for distributing and monetizing content,” added Ariel Emanuel, CEO, Endeavor. “NeuLion provides an ideal combination of technology and client services, and we’re excited about the value this brings to our existing partners and the foundation it provides for our future digital growth.”

Under the terms of the agreement, Endeavor will acquire each share of outstanding common stock of NeuLion for US $0.84. Upon completion of the transaction, NeuLion will become a privately held subsidiary of Endeavor.

The transaction, unanimously approved by NeuLion’s Board of Directors and by the written consent of holders of a majority of NeuLion’s outstanding common stock, is subject to regulatory approvals and other closing conditions, and is expected to close in the second quarter of 2018. The company expects to release its Q4 2017 earnings on March 30, 2018.

[Featured image: Conor McGregor (left) and Floyd Mayweather Jr. (right) shake hands after their boxing match. Joe Camporeale-USA TODAY Sports]


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Accenture, the global management consultancy company, has appointed Nikki Mendonça as president of intelligent marketing operations.Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performance and growth.The intelligent marketing operations team will collaborate with professionals from across Accenture.Mendonça brings to Accenture 25 years of strategic marketing experience. She joins Accenture from OMD Worldwide, where she has served as president of the company’s EMEA region.




Omnicom’s Interbrand Group has made Charles Trevail its’ new CEO, effective Jan. 1, 2018.Trevail will succeed Jez Frampton, who is retiring at the end of the year.Trevail has been CEO at sibling customer and brand specialist C Space, which will become part of Interbrand Group.Interbrand now has 21 offices in 17 countries.






Praytell, part of Project Worldwide, has hired Rhea Nanos Woods as vice president of influencer marketing. Woods joins Praytell from VaynerMedia. The appointment is effective immediately.






The Barbarian Group co-founder Keith Butters has joined KBS as global chief technology officer. KBS is in the midst of a sizable transformation as it looks to expand its tech platforms and digital experience offerings.The new role of global chief technology officer, which will focus on fusing the agency’s tech capabilities with its larger creative product, builds on a digital-first approach.KBS employs about 50 dedicated tech experts at its New York headquarters. The agency’s client roster includes Stanley Black & Decker, Hershey and BMW.




WME | IMG announced the creation of a new holding company called Endeavor, which will include the full portfolio of brands that were formerly part of that mega-agency: WME, IMG, the mixed martial arts organization UFC, The Miss Universe Organization, Frieze and Droga5.The newly-formed organization has also launched Endeavor Global Marketing, a cultural marketing division formed from an existing group of around 500 brand marketers and strategists within the organization. Endeavour Global Marketing works with clients including AB InBev, GE, Microsoft, Visa and Marriott. Endeavor Global Marketing also partners with Droga5, part of the Endeavor network, on clients including Under Armour and YMCA.Endeavor will be led by CEO Ariel Emanuel and executive chairman Patrick Whitesell, both of whom will continue to sit on the Endeavor organization’s board of directors.