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Accenture, the global management consultancy company, has appointed Nikki Mendonça as president of intelligent marketing operations.Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performance and growth.The intelligent marketing operations team will collaborate with professionals from across Accenture.Mendonça brings to Accenture 25 years of strategic marketing experience. She joins Accenture from OMD Worldwide, where she has served as president of the company’s EMEA region.
Omnicom’s Interbrand Group has made Charles Trevail its’ new CEO, effective Jan. 1, 2018.Trevail will succeed Jez Frampton, who is retiring at the end of the year.Trevail has been CEO at sibling customer and brand specialist C Space, which will become part of Interbrand Group.Interbrand now has 21 offices in 17 countries.
Praytell, part of Project Worldwide, has hired Rhea Nanos Woods as vice president of influencer marketing. Woods joins Praytell from VaynerMedia. The appointment is effective immediately.
The Barbarian Group co-founder Keith Butters has joined KBS as global chief technology officer. KBS is in the midst of a sizable transformation as it looks to expand its tech platforms and digital experience offerings.The new role of global chief technology officer, which will focus on fusing the agency’s tech capabilities with its larger creative product, builds on a digital-first approach.KBS employs about 50 dedicated tech experts at its New York headquarters. The agency’s client roster includes Stanley Black & Decker, Hershey and BMW.
WME | IMG announced the creation of a new holding company called Endeavor, which will include the full portfolio of brands that were formerly part of that mega-agency: WME, IMG, the mixed martial arts organization UFC, The Miss Universe Organization, Frieze and Droga5.The newly-formed organization has also launched Endeavor Global Marketing, a cultural marketing division formed from an existing group of around 500 brand marketers and strategists within the organization. Endeavour Global Marketing works with clients including AB InBev, GE, Microsoft, Visa and Marriott. Endeavor Global Marketing also partners with Droga5, part of the Endeavor network, on clients including Under Armour and YMCA.Endeavor will be led by CEO Ariel Emanuel and executive chairman Patrick Whitesell, both of whom will continue to sit on the Endeavor organization’s board of directors.