Emilio Romano


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

David LawendaDavid Lawenda has joined Facebook as VP, Global Sales, US, and will be reporting to Carolyn Everson within the Global Marketing Solutions team. Lawenda is now the leader of the US sales team at Facebook, overseeing sales and marketing relationships with the leading brands and agencies in the country. Lawenda, a Georgetown University graduate, began his career at DDB Needham. Before joining Facebook he worked at Univision, where he led sales and marketing for all of the broadcaster’s media assets,

Jeffrey Duque is the new Group Publisher of the Magazine Division at ImpreMedia.

Roberto Gyemant was recently appointed as  Senior Digital Account Executive at ImpreMedia/Impower,  Before his current position, Gyemant worked at Alcance Media Group.

Rafael Lima  is the new Digital Marketing Director at Multiplica based in Miami.

Isac_LeeFusion announced that veteran journalist Isaac Lee will become Chief Executive Officer effective immediately. In this new role Mr. Lee, who will continue to serve as President of Univision News, will be responsible for all programming and business aspects of Fusion. Randy Falco, President and CEO of Univision Communications, Inc., stated “Isaac is one of the most creative executives I know. His innovation and commitment makes him the right person in this expanded role.”Fusion is launching on October 28; its digital platform will launch October 21. Fusion is a joint venture between Univision Communications Inc. and the Disney/ABC Television Network.

Emilio Romano is leaving his post as president of TelemundoMedia. Romano has been Telemundo president since 2011. Prior to that, he held positions at airline Grupo Mexicana de Av.iacion and at media company Grupo Televisa. In his role as Telemundo president, he oversaw the broadcast network, stations, news, sports and the entertainment division, as well as Telemundo Studios. While a search for a replacement is being conducted, Joe Uva, chairman of Hispanic Enterprises and Content for NBCU, and former Univision CEO, will be overseeing Romano’s former responsibilities

Todd SiegelTodd Siegel, was named executive VP, international sales and partnerships U.S. for Fox International Channels. In that role he will spearhead efforts to build global ad sales partnerships with U.S.-based clients for Fox International Channels and National Geographic Channels International. He will be based in New York and work closely with FIC’s existing ad sales leaders Deborah Armstrong in Europe, Hector Costa in Latin America and Simeon Dawes in Asia-Pacific. Siegel was most recently head of integrated sales and marketing for Fox Sports Media Group. Prior to his nine years at Fox, Siegel held ad and marketing positions at Screenvision, Discovery Communications and MTV Networks.

Atif Rafiq  was named to the newly created position of chief digital officer at McDonald’s. He was most recently general manager of Kindle Direct Publishing at Amazon.com. Prior to that he worked at Yahoo, where he was involved in global product strategy for the Y! News division. He has also held positions at AOL and Goldman Sachs.

Farid Sadri has been named Director of Operations at CONAC, Concrete Accessories Inc.

The appointment of Joe Uva as NBCU’s Chairman, Hispanic Enterprises and Content, is “an exciting evolution of NBCUniversal’s strategy to serve the growing Hispanic population in our country,” Telemundo President Emilio Romano told employees at the Spanish-language network in an internal memo.

NBCUniversalThe memo, of which Portada obtained a copy, comes on the heels of an internal restructuring at Telemundo parent, NBC Universal. The move puts Bonnie Hammer as head of the entire cable entertainment portfolio and Lauren Zalaznick –who previously oversaw Telemundo- to a new role focusing on digital, monetization and emerging technology. Uva, a former CEO of Univision Communications, will oversee both, mun2 and Telemundo.

Praise for Zalaznick

Romano, who joined Telemundo in the fall of 2011, praised Zalaznick’s role as key to Telemundo’s ratings milestones (the network this year reported its best January ever) and –perhaps more importantly her role in helping NBCU and Telemundo secure the rights to the FIFA World Cup starting in 2015. While Telemundo didn’t disclose a specific figure, the FIFA rights were reported to be worth more than $600 million, nearly double the $325 million that Univision paid for its current package. FIFA is sure to give Telemundo an audience boost.

Zalaznick “has been an unconditional partner and instrumental in bringing our company to where we are today,” Romano wrote. “We will miss her dearly and wish her the best in her new role.”

As for Uva, Romano says to be confident in that he’ll help the network grow. “We look forward to working with him and each of you to deliver another record-breaking year in 2013.” Uva’s first day at NBCU will be April 3rd.

Under the restructuring, Uva will oversee all NBCU’s Hispanic content efforts, including Telemundo and mun2, as well as for increasing the presence of Hispanic news and entertainment programming across all of NBCUniversal’s networks and platforms. According to the company, NBCU properties already reach 90 percent of all Hispanics (more than any other media company.)