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Editorial Televisa

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What: Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.
Why it matters: FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico. Business magazines are an interesting proposition in some Latin American countries. Forbes Latin America has a relatively large footprint as well as a panregional sales unit in Miami.


Time Inc.
and Editorial Televisa will launch FORTUNE en Español. The magazine will be distributed through distributor Intermex at 9,500 points of sales in Mexico and will cover a range of topics from the economy and politics, to technology, startups and innovation. Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.
German Sanchez Editorial Director of Fortune en espanol tells Portada that an event strategy is likely in 2018. He adds that the concrete topics and dates are still to be determined.

 

FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico. The magazine’s debut cover story reports on the evolution of Airbnb and its plans for the Mexican market, written by FORTUNE en Español Editor-in-Chief Germán Sánchez Hernández.

“We are pleased to be partnering with Televisa to bring the FORTUNE brand to Mexico,” said Alan Murray, Time Inc. Chief Content Officer and FORTUNE President. “We are confident that Mexican readers will come to view FORTUNE as their most valued source of business news and information.”

Porfirio Sánchez Galindo, CEO of Editorial Televisa, said, “With the launch of FORTUNE en Español, Televisa starts a new era of content generation and timely news in Mexico in the business and finance sector. We are convinced that our joint initiative with Time Inc. is reaching an underserved audience in our country, that is hungry for great content.”

A digital version of FORTUNE en Español will also be available on Android, iOS and Zinio.

Time Inc. also publishes international licensed editions of FORTUNE in China, Korea, Greece, India and Turkey.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Pernod Ricard Argentina – UM ::: Harold Zea & Asociados – Procaps Laboratories – el banco de microfinanzas Finamérica – Editorial Televisa – Parque Arauco ::: Ogilvy Brazil – Paramount Pictures ::: Del Campo Saatchi & Saatchi Buenos Aires – Milka ::: Agency Carne, Grey Group :::

  • Pernod Ricard Argentina

b2a3927f0e81a406455c2389b3c1f8c8_400x400Pernod Ricard Argentina, a Wines & Spirits brand , has chosen agency UM to develope and implement its media strategy for the group’s brand portfolio, which includes: Absolut, Chivas, Jameson, Havana Club, Beefeater, Oddka, Blenders, Mumm, Cafayate and Vinos Colon, among others.UM is a global media agency, a division of IPG Mediabrands, that has 130 offices across 100 countries. UM clients include Alpargatas, American Airlines, Arcor (digital), Banco Supervielle, BASF, Cordial, Exxon Mobil, La Virginia, Laboratorios Argentina, Mastercard and Sony Pictures.

  • Harold Zea & Asociados

73876_169321066412514_2276647_nBogota, Colombia, based Agency Harold Zea & Asociados has began the 2015 with new accounts: Procaps Laboratories, el banco de microfinanzas Finamérica, Editorial Televisa and the Chilean chain of malls Parque Arauco in Colombia. The agency is currently led by its manager Harold Zea and creatives Eduardo Angel, Camilo Urrutia and John Meza.

 

  • Paramount Pictures

b8291a30b6fd7f7e66ab4ba1b70161e5_400x400Ogilvy Brazil, a WPP group agency, has recently won the advertising account of Paramount Pictures, one of the biggest film studios in the world. Thanks to this new business contract, Ogilvy headquarters in Rio de Janeiro will be responsible for handling the brand. Paramount Pictures is added to a clients’ portfolio along with other accounts like OLX and KLM.

  • Milka: “Selfies más tiernas”

With Juan Pablo Lufrano, Rafael Santamarina y Ariel Serkin creative direction, Del Campo Saatchi & Saatchi Buenos Aires presents its latest commercial for Milka “Selfies más tiernas” (“more tender selfies”). In this piece, elderly couples take their first selfies to celebrate Valentine’s Day.

  • Agency Carne, Grey Group

419754_10151388049392072_1198804637_n (1)Carne, Grey Group’s Peruvian boutique agency, has opened new offices in the presence of Alain Groenendaal, President and CEO of Grey Group Latinamerica. The agency was founded two years ago by Martha Dias, General Manager, José Luis Rivera and Piérola, General Creative Director and Piero Oliveri, Associate Creative Director, with the aim of providing its customers a complete service. Today its client portfolio includes brands like Molitalia, DIRECTV, Unacem, UPC, Amnesty International, CNCH (Compañía Nacional de Chocolates) and MAZDA.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Vanina Rudaeff – J. Walter Thompson Argentina ::: Joel Denton- A+E Networks ::: Alejandra Pereyra – Iniciative Argentina ::: Jeff Benjamin – JWT North America ::: Fabiana Manfredi y Fabio Saad – McGarryBowen Brasil ::: Denisse Pérez – JWT Pharma México ::: Trini Perazzo – Editorial Televisa Atlántida Argentina ::: Luciano Pérez Mango – 360 ADV Argentina :::

 

vanina-rudaeff-Vanina Rudaeff  is the new president of J. Walter Thompson Argentina. The executive has previously worked as client services director of Ponce. At Ponce, Rudaeff was in charge of the Axe global account. She will report to Stefano Zunino, CEO for Latam of  J.Walter Thompson.

 

Joel Denton-A+E Networks has named Joel Denton as managing director, international content sales & partnerships. The executive will report to Sean Cohan, Executive Vice President International and will be based in London.

 

alejandra-pereyra-Initiative Argentina has appointed Alejandra Pereyra as its new creative director. Eric Jakubavicius is currently in charge of the strategic planning unit, where Pereyra will work.

 

Jeff Benjamin-Jeff Benjamin, chief creative officer of JWT North America, is leaving the company to found a new agency. Benjamin has been working for  JWT since 2012.

 

 

fabiana-manfredi-fabio-saad-McGarryBowen Brazil has hired Fabiana Manfredi and Fabio Saad as media directors. The executives will be in charge of all the media planning and buying (digital & traditional).

 

trini-perazzo-

Trini Perazzo has been appointed PR director for the women magazines unit of  Editorial Televisa-Atlántida (Para Ti, Para Ti Deco, Para Ti Mamá, Para Teens, Harper’s Bazaar, Vanidades, Cosmopolitan). Perazzo has been working for Televisa since 1977.