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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

David Levy has been named CEO of OpenAP, the Fox group’s advanced advertising consortium. A founding member of OpenAP, Levy is Executive Vice President, digital revenue, advanced ad products and operations at Fox Corp.

 

 

 

 

 

For the first time ever, Omnicom Media Group has appointed a woman to a Global Chief Executive Role. Philippa Brown, who previously served as CEO for Omnicom Media Group U.K., has been promoted to the role of CEO for PHD Worldwide, effective July 1. She will be based in London and report to OMG CEO Daryl Simm.

 

 

 

 

Rahul Sabnis has been named Chief Creative Officer and Executive Vice President at TheStudio, a newly-branded in-house creative group at media company iHeartMedia. Rahul joins iHeartMedia from MullenLowe Profero, where he was Executive Creative Director and Head of Creative.

 

 

 

 

Groupon has appointed Craig Rowley as Global Chief Marketing Officer, replacing Vinayak Hegde. In this role, Rowley will oversee Groupon’s global marketing channel. He will report to Chief Operating Officer Steve Krenzer.

 

 

 

 

 

Dentsu Aegis Network has rearranged its U.S. media management team. Michael Law has been promoted to president of Amplifi, the group’s investment and innovation arm. He previously served as Executive Vice President/Managing Director, DAN, U.S. Media Investments. Andy Donchin, who has been the firm’s Chief Investment Officer, has been promoted to chairman of Amplifi. Lucas Cridland has been appointed to COO, DAN Media, U.S.

 

 

Bumble has hired Drew Jaz as its first Global Creative Director. He previously led the Intel account at Mcgarrybowen in San Francisco and worked closely with the brand’s now-defunct in-house shop, Agency Inside.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Katherine Orozco has been appointed Managing Director PHD LATAM at PHD.

 

 

 

 

 

 

Martin Guirado is UM´s new Regional President for Latin America. He will also continue in his current position as CEO of IPG Mediabrands Argentina.

 

 

 

 

Sarali Cota was appointed General Manager of media agency Rufus, which belongs to Initiative and serves client Amazon. She will continue as Regional Lead of Initiative, managing accounts like Uber Mexico and Latam, Lego Latam and Mastercard, among others.

 

 

 

 

 

Francisco Sánchez de Tagle is Comscore Peru new Country Manager.

 

 

 

 

 

 

 

 

Ogilvy Chile has announced three new senior appointments:

 

 

 

Carolina Dennin is the agency new General Manager.

 

 

 

 

 

 

Francisco González is the new Executive Creative Director and Javiera Romero the new Planning Director.

 

 

 

 

 

 

 

 

Omnicom Media Group veteran Philippa Brown has been appointed CEO, PHD Worldwide. She succeeds Mike Cooper, who was elevated to a new OMG executive role.

 

 

 

 

 

 

Dentsu Aegis Network reshuffles the leadership of its´media division with new appointments:

 

 

 

 

 

 

 

Lucas Cridland, previously president of Amplifi U.S., becomes chief operating officer of DAN Media U.S.

 

 

 

 

 

Michael Law will take over the role of president of Amplifi, leading all media investment, productivity and partnerships strategy.

 

 

 

 

 

Dentsu Aegis Chief Investment Officer Andy Donchin was named chairman of Amplifi, the group’s media innovation and investment arm.

Cridland, Law and Donchin all will report to DAN Media Chairman Doug Ray.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Dentsu Aegis Network (DAN) has promoted Dick van Motman to global CEO, creative. Van Motman, who was previously the global and Asia Pacific president of Dentsu’s creative agencies, will work closely with Gordon Bowen, co-founder and chairman of mcgarrybowen, who steps into the new role of chief creative officer.

 

 

 

 

 

Sabra is naming Jason Levine as its Chief Marketing Officer, pulling the marketer away from Oreo. Levine has spent 19 years at Mondelez International and its predecessors, Kraft Foods Group and Nabisco. He was most recently Global Head of Marketing Transformation and Excellence.

 

 

 

 

 

 

Uber has announced the appointment of Taj Alavi as Senior Director and Global Head of Marketing Communications. Alavi wrote on her LinkedIn account that she is helping the company “to tell the next chapter of the Uber story.” She served as Head of Global Brand Marketing at Instagram until December 2018.

 

 

 

 

 

Netflix Head of Global Marketing Stephen Bruno has exited his post for MGM, where he now fills the role of Chief Marketing Officer. According to reporting by Adweek, Netflix’s entire marketing team was dissolved around the same time that CMO Kelly Bennet announced his retirement.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Dentsu Aegis Network has appointed Shaffia Correa new LatAm Chief Investment Officer.

 

 

 

 

 

Alejandro Blanc is Ogilvy Argentina new Executive Creative Director.

 

 

 

 

 

 

 

Vivaldi, a leading global strategy firm, announces the expansion of its presence in Latin America with the appointment as Partners of Luis Gérardin and Alberto Velasco, former senior executives of multinational companies, with broad experience in strategy and brand building at the local, regional and global scale.

 

 

 

WPP has hired Walmart executive Jacqui Canney as its new global chief people officer.

 

 

 

 

 

 

 

 

Distribution company CD Baby has made various new appointments in Latin America. Johanna Rivera will join CD Baby representative Juan Peña in Colombia. Based in Bogota, her work will support artists from other South American and Spanish-speaking countries as well as Colombia, including parts of the Caribbean like the Dominican Republic.

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Nigel Morris, currently serving as a Chief Strategy and Innovation Officer ofthe Dentsu Aegis Network, has announced that he will step down from his position as of March, after 26 years at the company.

 

 

 

 

 

 

Publicis Media has announced the appointment of veteran Lauren Hanrahan to the role of CEO of Zenith US, Moxie, and MRY. In this role, she will be responsible for transforming Zenith’s roster of clients and accelerating the growth of the agency. Based in New York, she will report to Tim Jones, CEO, Publicis Media Americas, and succeeds Sean Reardon.

 

 

 

 

 

 

Byron Allen’s Entertainment Studios has tapped former NBCUniversal and Nexstar Media Group executive Tom O’Brien as President of The Weather Channel, effective immediately. O’Brien also will hold the title of EVP of Allen Media, LLC. In his new position, O’Brien will oversee all television and digital operations of The Weather Channel television network and its streaming service Local Now.

 

 

 

 

Meredith Starkey has joined the Carolina Panthers as Chief Marketing Officer. Starkey prevoiusly spent nearly 10 years at T-Mobile, where she was Vice President of Marketing – Sponsorships and Events. Starkey will begin her new role in late March.

 

 

 

 

Cynthia Dickson is now Executive Director, Marketing & Media Strategy, at Native Tongue Communications, a new agency that has an exclusive partnership with OMD.

 

 

 

 

 

Prisa Brand Solutions has announced the appointment of Evelyn Adames, based in New York, and Edith Carranza, based in Miami, to lead the company’s sales strategy and business development in the United States.

 

 

Evelyn Adames brings more than 10 years of experience in guiding brand development using a total market approach. She has worked with Cox Media Group, Latina Media Ventures, and Spark Foundry, where she managed the clients’ accounts and strategic planning for advertisers and agencies.

 

 

 

 

Edith Carranza brings more than 20 years of experience in the U.S. and Latin American media industry. Prior to joining Prisa Brand Solutions, Carranza worked with Hola TV as the head of advertising sales, where she structured and set up new advertising sales business units, increasing ad revenue streams year after year.

 

 

 

 

Isobar promoted Ricardo Salema from Executive Creative Director to the newly created role of Chief Creative Officer for the U.S. He joined the agency 12 years ago.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Dentsu Aegis Network chief executive Jerry Buhlmann is to step down on 31 December after 9 years on the role. He will be succeeded by Tim Andree, executive chairman at DAN who is also an executive vice president of parent Dentsu and a member of its board of directors. Buhlmann will continue as a special advisor.

 

 

 

Starbucks has laid off an undisclosed number of senior executives since September. CEO Kevin Johnson said that the layoffs, which represent about 5% of Starbucks’s corporate workforce, were the result of shifting strategies. These included the removal of seven executives, including Pam Greer, SVP of global strategy, insights and analytics; and Aimee Johnson, SVP of customer relationship management. Meanwhile, five recent additions made to the leadership page included Emily Chang, listed as SVP of U.S. marketing. Chang had previously been CMO of Starbucks China since June 2017.

 

Telemundo 47 has added Rosarina Bretón and Eliecer Marte to its news reporting team. The hires were announced after the station dropped two other reporters. A spokesperson confirmed Fernando Gómez and Nadia Torres are no longer with the company.

 

 

Evelyn Adames is now Senior Sales Director at SABIO mobile. She previously filled the role of National Digital Account Director, Multicultural, at Mundo Hispanico.

 

 

 

 

 

DDB worldwide CEO Wendy Clark has stepped down from the Time’s Up Advertising steering committee, but remains a member of the group.

 

 

 

 

 

Luisa Fairborne is now Chief Revenue Officer at TuVisionCanal.com.

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Kimberly-Clark

Kimberly-Clark continues to break stigmas and barriers for its consumers through innovative campaigns like ‘Let’s Move On’ – a recent Gold Effie Award-winning campaign led by Intimus® and KOTEX® in Latin America designed to challenge society’s negative perceptions of periods.As leading feminine care brands that champion womens’ progress, the Intimus and KOTEX brands continue to take steps to innovate our products to meet the needs of modern women while breaking period taboos. This year, Intimus and KOTEX introduced #SheCan – an evolution of the campaign to continue to push for progress.”Periods are part of being a woman. They do not define who we are or prevent us from achieving what we want in life,” said Samia Chehab, Kimberly-Clark General Manager of Adult and Feminine Care in Latin America. “As a market leader, KOTEX has an obligation to shine a light on those stereotypes that shouldn’t be alive anymore in today’s society. It’s our role to make it easier for future generations of women.”

  • Sigue Money Transfer

Sigue Money Transfer (Sigue), a leading U.S. remittance company to Latin America, announced its service will be available in thousands of Mexico’s largest and most well-known chain of convenience stores, OXXO. The expansion to Sigue’s network is made in partnership with TransNetwork, a B2B fintech integrator and processor of payment solutions. Sigue customers can now conveniently send money to beneficiaries through more than 16,700 OXXO stores located across cities and towns in Mexico, as well as through a total of over 38,000 Sigue payment locations throughout Mexico.

 

 

  • American Express

American Express announced it has selected IPG/Universal McCann (UM) to support its strategic media planning and buying globally, ending 20-year Mindshare relationship. This announcement follows the completion of a global media agency review that the company initiated in June of this year. Beginning January 2019, UM will work across American Express and in collaboration with its creative agencies to help the company deliver its new global brand platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the ways American Express backs its customers in life and business to help them thrive.MediaLink, a strategic advisory firm led by digital experts Michael Kassan and Wenda Harris Millard, managed the review.In the U.S. last year the firm spent US$295 million on measured media according to Kantar Media. 

 

 

  • Intel Corp.

Santa Clara, California-based technology company Intel Corp. has appointed a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.The company´s new media team will handle digital, social, programmatic, search, offline media and analytics and will be staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.OMD has been the incumbent since winning the brand´s media business back in 2008. The Team Intel relationship will handle hundreds of campaigns across more than 20 countries and the team will be located in regional hubs in Los Angeles, London, Singapore and Beijing, the holding company said in a statement.IntelCorp. spent an estimated US$86 million in the U.S. in 2017, according to Kantar Media.

  • JetBlue

JetBlue announced a series of network changes that will advance its strategy in multiple focus cities. The reallocation of service will result in a new JetBlue city in Ecuador, new service between current JetBlue cities, and additional flights on popular routes. JetBlue will launch new service at Guayaquil, Ecuador’s José Joaquín de Olmedo International Airport (GYE) with flights from Fort Lauderdale-Hollywood International Airport (FLL) (a). Service will operate daily and is expected to take off in the first quarter of 2019. Guayaquil becomes the second JetBlue city in Ecuador – Quito launched in 2016 – and the sixth JetBlue city in South America overall. The new flights between Fort Lauderdale and Guayaquil expand JetBlue’s footprint outside the U.S., and is part of a broader reach into international markets. In recent years the airline has built a robust network throughout Latin America and the Caribbean and now operates in 22 countries. JetBlue is a leading airline in markets like Puerto Rico, Cuba and the Dominican Republic. The airline also serves more than a dozen unique island destinations throughout the Caribbean along with various cities in Mexico, Colombia, Costa Rica and Peru.

  • Marriott International

Marriott International debuted a bold new media campaign showcasing the power of its independent hotel platform across the company’s three collection brands: The Luxury Collection, Autograph Collection Hotels and Tribute Portfolio. Rolling out globally through the end of the year, the creative campaign reinforces the growing demand among today’s consumers for the unique travel experiences found at Marriott International’s global portfolio of 300 independent properties.Conceived, developed and produced by creative agency MATTE Projects collaboratively with the brands’ marketing team, the campaign was inspired by the idea that everyone has a story – referring to the hotels themselves and guests who leave with a lasting impression. The collection category campaign was shot on 5 continents.Led with a :60 hero film, shorter executions will roll out across a variety of platforms ranging from in-flight entertainment and cinema theatres, to digital and social media – first in North America followed by Europe and Latin America through the end of 2018.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • United Airlines

United Airlines has awarded its global media business to Dentsu Aegis Network following a review that began this summer. Carat will handle media planning and buying, Merkle targeted marketing and 360i social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review. The brand´s Ad spend was nearly US$220 million in 2017, according to the company’s annual report for that year.

 

 

 

  • GSK

Publicis Media has been awarded pharma giant GlaxoSmithKline US$1.7 billion global media assignment.The firm’s last global media review was in 2015 when it divided the assignment between incumbents Mediacom and Mindshare and Omnicom Media Group’s PHD.Publicis Media has created a dedicated agency unit for the account. GKS spends US$1.8 billion on advertising in 2017, per its annual report for that year. PHD handled the U.S. media work while GroupM shop Mindshare managed media in APAC and Latin America.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Avocados From Mexico

Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., will be showcasing their new robust year-round shopper communication platform, initiatives, and partnerships at the upcoming PMA Fresh Summit Convention & Exposition in Orlando, Florida, at the Orange County Convention Center from October 18-20, 2018.The brand is launching its “Savor Every Moment” shopper communications platform.AFM will be launching its new year of national shopper marketing initiatives strategically designed to make 2018–2019 a resounding success. The lineup of partnerships includes CPG brands Ritas®, Tabasco® Sauce, Smithfield® Bacon and Tostitos® Tortilla Chips to support Fall Football, the Big Game, the Basketball Championships and Cinco de Mayo. AFM’s national shopper activity will be reinforced with efforts that spotlight big opportunities, like salads. This Fall, AFM will be highlighting the #2 usage occasion for avocados, with a salad-inspired digital hub. A first ever for produce, this e-commerce targeted site will incorporate shoppable salad recipes that initiates user generated content, recipe review capabilities and partnerships with Fresh Gourmet and The Incredible Egg.AFM will also be partnering with The Incredible Egg to focus on registered dietitian outreach, to connect with consumers by supporting Heart Health and National Nutrition Months as nutrition is the top category driver for avocados.

 

  • American Express

American Express announced it has selected IPG/Universal McCann (UM) to support its strategic media planning and buying globally, ending 20-year Mindshare relationship. This announcement follows the completion of a global media agency review that the company initiated in June of this year. Beginning January 2019, UM will work across American Express and in collaboration with its creative agencies to help the company deliver its new global brand platform, “Powerful Backing.” Launched earlier this year, “Powerful Backing” is focused on communicating all the ways American Express backs its customers in life and business to help them thrive.MediaLink, a strategic advisory firm led by digital experts Michael Kassan and Wenda Harris Millard, managed the review.In the U.S. last year the firm spent US$295 million on measured media according to Kantar Media. 

 

 

  • Intel Corp.

Santa Clara, California-based technology company Intel Corp. has appointed a Dentsu Aegis Network solution called “Team Intel” as its global media agency of record.The company´s new media team will handle digital, social, programmatic, search, offline media and analytics and will be staffed by people from the networks’s shops including Carat, Merkle and Amnet. The team will work closely with creative agency McGarryBowen and Intel’s other creative shops. Intel will continue to work with incumbents iProspect and Cardinal Path for search and digital marketing.OMD has been the incumbent since winning the brand´s media business back in 2008. The Team Intel relationship will handle hundreds of campaigns across more than 20 countries and the team will be located in regional hubs in Los Angeles, London, Singapore and Beijing, the holding company said in a statement.Intel Corp spent an estimated US$86 million in the U.S. in 2017, according to Kantar Media.

 

  • United Airlines

United Airlines has awarded its global media business to Dentsu Aegis Network following a review that began this summer. Carat will handle media planning and buying, Merkle targeted marketing and 360i social media. The airline’s creative agency of record is Dentsu-owned mcgarrybowen, which retained the account in 2016 after a closed review. The brand´s Ad spend was nearly US$220 million in 2017, according to the company’s annual report for that year.

 

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • GSK

Publicis Media has been awarded pharma giant GlaxoSmithKline US$1.7 billion global media assignment.The firm’s last global media review was in 2015 when it divided the assignment between incumbents Mediacom and Mindshare and Omnicom Media Group’s PHD.Publicis Media has created a dedicated agency unit for the account. GKS spends US$1.8 billion on advertising in 2017, per its annual report for that year.PHD handled the U.S. media work while GroupM shop Mindshare managed media in APAC and Latin America.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Hilton has appointed WPP’s MediaCom as its media agency of record for Global cross-channel planning and traditional media buying following a review. Publicis Media’s Digitas was the incumbent.Hilton will continue working with iProspect, its digital agency of record.With more than 5,300 hotels in 106 countries and territories, Hilton spent US$60.4 million on measured media in the U.S., according to Kantar Media. Hilton’s global media spend stands at US$90 million.

 

 

 

  • Visa

Visa announced the launch of Visa Loyalty Solutions (VLS), an omnichannel digital points redemption platform available to all issuing banks in Latin America and the Caribbean (LAC) and offering consumers more than a quarter of a million redemption options. Visa Loyalty Solutions was co-created by Visa LAC in collaboration with global FinTech and InsurTech company novae.This white-label solution, developed for Visa’s bank partners, enables issuing member banks of any size to offer top-of-the-line rewards and customer care programs they can adapt to their loyalty strategies and brand as their own. Visa Loyalty Solutions features a user-friendly mobile app and web portal, as well as chat and voice, to make points redemption and customer service faster and easier for cardholders and financial institutions around the region.This new digital platform offers cardholders the option to redeem points and get preferential deals at more than 285,000 hotels, hundreds of airlines and a wide network of car rental companies–not to mention tours, amusement parks and other entertainment options–around the world.

 

  • Laboratorio SyS

Laboratorio SyS starts selling online abroad. The Spanish company now reaches the USACanada and LATAM according to an international branding strategy.Laboratorio SyS changes its branding and marketing strategy, opening a new market for a customer (B2C). The Spanish company was a business-to-business (B2B) seller for the last 27 years. From now on, Laboratorio SyS will offer its products all over the world thanks to its official website. Currently, the online platform of Laboratorio SyS is accessible from over 43 countries, including Europe and North and South America. The website will be available in Spanish, English and Portuguese.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Dentsu Aegis Network/Global Mind

Global Mind, the largest independent agency headquartered in Argentina, has been acquired by Dentsu Aegis Network. Global Mind will triple the headcount of iProspect in Argentina, which already includes M8 and White Label, both acquired earlier this year. This action will strengthen Dentsu Aegis Network’s pan-regional reach, allowing for a broader service to Latin American clients.Global Mind was founded in 2001 to offer online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

What: Dentsu Aegis Network has acquired Argentina-based agency Global Mind to expand the iProspect operation.
Why it matters: This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis’ pan-regional reach.

Global Mind, the largest independent agency headquartered in Argentina, has been acquired by Dentsu Aegis Network. Global Mind was founded in 2001 to offer online and offline creative and production, media planning and buying, business intelligence, digital paid search, display, social media management, SEO, programmatic and data & analytics services.

Global Mind will triple the headcount of iProspect in Argentina, which already includes M8 and White Label, both acquired earlier this year. This action will strengthen Dentsu Aegis Network’s pan-regional reach, allowing for a broader service to Latin American clients.

“As a key growth driver for the Americas, it’s no coincidence we’ve made three acquisitions in Latin America this year alone. Global Mind’s size, capabilities and leadership team will be critical in scaling Argentina as an important regional hub, allowing us to expand our best-in-class services and markedly accelerate our growth across the region,” said Julio Castellanos, CEO, Latin America, Dentsu Aegis Network, in a statement.

Global Mind’s co-Founder and CEO Marcelo Montefiore will become CEO of iProspect Argentina, reporting into both Juan Pedro McCormack, CEO, DAN Argentina and Philippe Seignol, President of iProspect, Latin America.

“Joining Dentsu Aegis Network and iProspect is a wonderful opportunity to scale and ultimately be able to offer more diversified services to our clients through a strong global network,” said Montefiore. “At Global Mind, we are 200% focused on delivering true business results, which is a passion we share with Dentsu Aegis and what made us confident that we had found the right partner,” added Andy Berman, President, Global Mind USA.

“The pace and increasing complexity of the digital economy in Argentina and across Latin America highlighted the need for us to scale our capabilities in business performance marketing,” said Seignol. “Global Mind is a fantastic addition to iProspect and together we will deliver data-driven and people-focused marketing strategies that grow businesses.”

Financial terms of the transaction were not disclosed.

[Featured Image: Courtesy of iProspect. L to R: Andy Berman, President, Global Mind USA; Juan Pedro McCormack, CEO, DAN Argentina; Gabriela Trench, VP, Global Mind USA; Marcelo Montefiore, CEO, Global Mind; Philippe Seignol, President, iProspect LatAm]

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Publicis Groupe chief data officer Jason Kodish has announced he’s stepping down after 13 years. Kodish first joined Publicis-owned Digitas in 2006, where he most recently served as global chief data scientist before he was repositioned last year as chief data officer.

 

 

 

 

 

Dentsu Aegis Network announced the appointment of Annette Warring to the role of Executive Client President for the General Motors (GM) account. Warring has more than 25 years of industry experience and a proven-track record for successfully taking top global brands to the next level.

 

                                                                                                                                                                                                                                                                                                                                                                                                                                          

 

Mike Tasevski has been promoted to VP, Market Development at Mastercard.

 

 

 

 

 

Christine Removille has joined Dentsu Aegis Network’s Carat as global president.  She will be responsible for supporting clients looking to re-position and boost digital interaction with consumers.

 

 

 

 

Havas Creative North America has appointed Kiran Smith as chief executive for Boston-based creative agency Arnold. Smith comes from  Brookstone where she held the role of chief marketer and prior to that, was vice president of marketing at Stride Rite.

 

 

 

 

 

 Sam Luchini has been appointed by FCB Chicago senior vice president-executive creative director to work on the Michelob Ultra business. Luchini joins FCB from Goodby Silverstein & Partners, where he was a creative director.

 

 

 

 

 

Matt Armitage, CEO of media company St Ives, will retire by the end of the current financial year to be succeeded by chief digital officer J Schwan. Armitage first joined St Ives as chief financial officer back in 2007 and was promoted to CEO by 2014.

 

 

 

 

 

Spotify has appointed Dawn Ostroff as chief content officer. Ostroff joins from Condé Nast and will lead all aspects of Spotify’s content partnerships across music, audio, and video.

 

 

 

 

Chief Creative Officer Vann Graves will leave J. Walter Thompson Atlanta to become director of VCU Brandcenter. Previously, Graves founded agency FL&G and was a creative director at McCann WorldGroup.

 

 

 

 

 

R/GA Chicago hired creative directors Sue Kohm and Lizette Morazzani. Previously. Kohm was a creative director and copywriter at Grey/Toronto and Morazzani joins from McCann Puerto Rico.

 

 

 

CEO Victoria Fox departs from M&C Saatchi Group. Fox is leaving the business after five years to pursue new opportunities in the industry, according to a statement.

 

 

 

 

 

dataxu has appointed TV Veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast, NBCUniversal, and AT&T.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

WPP’s Wunderman announced today the appointment of Ian Sohn to president of the Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to assume his new role on June 11.

 

 

 

 

 

 

Verizon announced on Friday that its current chief technology officer, Hans Vestberg, will succeed CEO Lowell McAdam in August.

 

 

 

 

 

 

More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have announced that they will go their separate ways.

 

 

 

 

 

 

Stitch Fix has brought Deirdre Findlay on board as the company’s chief marketing officer. Findlay joins from Google, where she served as senior director of global hardware marketing.

 

 

 

 

 

Jacqueline Hernandez, formerly of NBCUniversal, has been named President of Combate Americas. Hernandez will work with CEO Campbell McLaren on overseeing Combate Americas’s entire business as the company plans its expansion with the Hispanic fan base at its core.

 

 

 

 

 

 

 

Heineken USA appointed Maggie Timoney as Chief Executive Officer. Timoney is joining Heineken USA from Heineken Ireland where she’s served as the CEO for the last five years.

 

 

 

 

 

Mark Creighton is leaving Dentsu Aegis Network as chief operating officer.  There are currently no plans to replace him. Creighton said he will be taking a break “and then determining what the next exciting new chapter will be for me”.

 

 

 

 

 

 

Trefor ‘Tom’ Thomas has departed his post of chief creative officer at direct agency Lida to join Tug as its global chief creative officer. Thomas’  remit will be to expand creative output across the digital agency’s network of worldwide offices.

 

 

 

 

Independent media agency Medialab has announced that Stewart Easterbrook will be joining its board as chairman this month. Medialab has also made a number of other senior hires this year, including Steven Venes from John Ayling as broadcast director and Tony Oakley from MC&C becomes head of digital.

 

 

 

 

 

Phil Toms has joined Pilgrim, the agency launched by former Britvic marketing director Andrew Marsden last year. Kat Mitchell and Jason Vrakas, previously executive creative directors at You agency, have joined Pilgrim as well as executive creative director and head of art respectively.

 

 

 

 

 

In-house specialist OLIVER has appointed Lisa Bonney as its global chief marketing officer. Bonney’s remit is to develop and execute strategies that further cement OLIVER as the go-to in-house practitioner, while also supporting further international and organic growth.

 

 

 

 

 

Berlin Cameron, a WPP creative agency,  appointed Karen Flanagan as managing director.  Karen will be the primary point of contact for senior clients across the agency, as well as serving as the executive lead on Berlin Cameron’s premier account, Capital One.

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Gatorade

Gatorade has launched a new international campaign titled, “Everything Changes,” and the brand’s first sport-specific product, Gatorade Football Energy. The Gatorade “Everything Changes” campaign focuses on the shift that takes place when football club teammates become rivals. The TV advertisement features the storyline of FC Barcelona players, Lionel Messi and Luis Suárez, who are best friends and train together until it’s time to play against each other. While their respective objectives change, fueling with Gatorade does not.The integrated campaign also features Brazilian National Team superstar and Manchester City striker, Gabriel Jesus. The campaign will run in several Latin American countries, Western Europe, Asia, Mexico, and the U.S. It will extend beyond TV to print, digital and social media, point-of-sale and more. Leveraging the GSSI research on football players such as Messi and Suárez, Gatorade has developed their first ever sport-specific product, Gatorade Football Energy. Gatorade Football Energy was developed for football players from amateur to professional levels and has a combination of carbohydrates, electrolytes and fluid, specifically for football players. The product is available to all U.S. athletes on Gatorade.com and will be available in retail outlets in Mexico and Brazil in 2018 before launching in other Latin American countries. The new product comes in three great flavors: Lemon, Mango and Orange.Gatorade is also providing a stage for amateur players to showcase their skills at a global level. For the third consecutive year, Gatorade is sponsoring and organizing their annual Gatorade 5v5 Football Tournament, which will introduce a women’s bracket for the first time this year. Over 2,000 teams from more than 19 countries across Latin America, Europe and North America will compete for a chance to play in the Gatorade 5v5 Global Championship in May in Barcelona, Spain.

  • Corona

Mexican beer Corona is the most valuable brand in Latin America, overtaking Brazil’s Skol, which has held the title for the past two years, according to the sixth-annual BrandZ™ Top 50 Most Valuable Latin American Brands announced by WPP with data prepared by Kantar.Corona took the top spot in the ranking after seeing an 8% brand value growth to US$8.3 billion, edging out Skol, which grew by just 1%. The brand is sold in more than 180 countries and its success and global growth have been helped by Corona’s ability to generate an affiliation with the “fun-loving” attributes associated with Mexican and Latin culture. This year’s BrandZ Latin American ranking shows the four beer brands in the Top 10 – Corona, Skol, Brahma and Aguila – all controlled by global giant AB InBev, have maintained and invested in their local characteristics enabling them to boost brand value.

 

 

  • Perry Ellis International, Inc.

Perry Ellis International, Inc. has entered into a license agreement with Rosega S.A. to design and distribute men’s dress shirts under the Manhattan trademark in Argentina. Perry Ellis is a leading designer of a broad line of high quality apparel and accessories. Rosega is a leading retailer of fashion apparel brands in Argentina.The new collection will be distributed in department and specialty stores with a product launch planned in the Fall 2018. Oscar Feldenkreis, CEO and president of Perry Ellis International, Inc. said, “Working with Rosega will leverage the equity of this lifestyle brand to further our Latin American reach.”

 

 

  • United Airlines

Azul Linhas Aéreas has announced that current shareholder United Airlines has just concluded a private preferred share transaction with Hainan Airlines. The transaction increased United’s economic stake in Azul from 3.7% to 8.0%.Azul and United connect via their gateways in Sao Paulo – Guarulhos (GRU), Fort Lauderdale, Florida (FLL) and Orlando, Florida (MCO). In Brazil connecting customers have access to the largest domestic network in the country, serving more than 100 cities, while flying Azul’s award winning domestic experience. In the United States, customers have access to United’s industry leading global network. In addition to unparalleled connectivity, Azul and United customers can earn elite status miles as well as enjoy benefits such as priority boarding, lounge access and priority baggage when flying the two airlines.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Subway

Fast food sandwich chain Subway is said to be closing 500 of its stores this year in the United States to open more than 1,000 stores around the world, including Mexico, the United Kingdom, China and India.The chain has more than 40,000 locations around the world, outpacing McDonald’s and Starbucks.

 

 

 

 

  • Aeromexico & Jet Airways

Aeromexico, Mexico’s global airline and Jet Airways, India’s premier international airline, will enable their codeshare sales, which will allow passengers to travel to and from both countries by connecting via London to Mexico City, Delhi or Mumbai, as of May 1 this year.This agreement will provide passengers better connectivity options and access to both airlines’ route networks, which will help strengthen trade and tourism between both countries, that have experienced a 15% annual growth rate over the last three years.Aeromexico will put its “AM” code on the direct flights offered by Jet Airways from London to cities in India. In turn, Jet Airways will put its “9W” code on flights operated by Aeromexico from London to Mexico’s capital city.

 

  • Estrella Jalisco

Anheuser-Busch’s Mexican Import brew, Estrella Jalisco has released its’ latest TV commercial “Estrella Toast”, the first ad from the brand since the signing on of agency DAVID.Estrella Jalisco’s media planning and buying agency is Dentsu Aegis Network. The spot embodies the fun, festive spirit of Estrella Jalisco, the official sponsor of the Mexican Men’s National Team, just in time for World Cup in June. Portada spoke with Lara Krug, Vice-President – Mexican Imports and Regional Brands, Ahneuser-Busch on the campaign.

As the official beer of the Mexican National Team, we wanted to tap into the passion that the Mexican National Team fans have for their team – win or lose – during the World Cup as they go from the star this year.We felt it was important to show the passion and comradery among MNT fans that support El Tri as they go from the star, no matter what – which is what our tagline for this campaign “Vamos Por La Estrella” is all about.Estrella Jalisco is a brand that was born in Jalisco Mexico, so we obviously have an eye toward the Hispanic and Ambicultural consumer. As the brand continues to grow and evolve, we are also looking to expand our audience a bit to a bi-cultural consumer who is looking to discovery a new light but flavorful beer.We’re proud of our heritage and will continue to highlight that . Estrella Jalisco has a great flavor profile that consumer’s love and we are getting the media and sponsorship investment from Anheuser-Busch to grow this brand. With this new campaign and the ability to use the beautiful MNT and World Cup marks in both our creative, trade materials and packaging, we believe Estrella Jalisco is the Mexican Import brand to watch in 2018.“According to Krug, Estrella Jalisco’s main goal is to continue to gain awareness as the brand grows and enters new geographic areas. There are certain elements of Estrella Jalisco creative and media buys that target the Bi-Cultural Hispanic audience. Additionally, the brand knows the FIFA World Cup and Mexican National Team marks will help in that regard as well. The FIFA World Cup is going to be a huge pillar of Estrella Jalisco’s  marketing strategy in 2018 – having started in March all the way through July. “Engaging with the Hispanic and Ambicultural consumer is a place where some marketers can slip up. We must really understand who our consumer is, what they are passionate about and where they spend their time to make sure we design communication, experiences and use media in a way that they will best engage with. We also are really trying to diversify our media spend and shift our money into digital and social, while also balancing that with TV, especially during the FIFA World Cup and the Mexican National Team games since we know our consumers will be watching passionately. Consumer media consumption is ever-evolving, so we try to stay as looped in as possible”.

  • Dentsu Aegis

Dentsu Aegis Network has acquired Chilean performance agency, White Label. Following the acquisition, White Label will rebrand to iProspect, the global digital marketing and business performance agency, marking its official launch in Chile. This acquisition provides greater scale for iProspect in Latin America, one of the fastest growing media markets in the world with 110% digital ad spend growth in the last three years (source: eMarketer).Founded in 2012, White Label brings its team of 30 performance marketing specialists to iProspect.iProspect Chile will continue to operate under the leadership of White Label’s founder and Managing Director, Alejandro García, who will report to Iván Pozarski, CEO, Dentsu Aegis Network Chile and Philippe Seignol, President of iProspect in Latin America. This acquisition will significantly increase Dentsu Aegis Network’s brand presence locally and will grow the Chilean team to more than 100 professionals serving more than 70 clients.Financial terms of the transaction were not disclosed.

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Mini USA

Mini USA has appointed Crossmedia as its media AOR for its Western Region, Tier 2 account, following a review. Crossmedia will handle both the media planning and buying, as well as the overall strategy for the business covering 34 dealerships in 15 designated marketing areas (DMAs).The account will be managed out of Crossmedia’s L.A. office.

 

 

 

 

  • Sprint

Available now, Sprint customers can receive an exclusive 45-day trial of the FlixLatino app to stream more than 250 recently produced Spanish-language movies, TV series and documentaries on up to three devices at a time in high-definition.FlixLatino, a Spanish-language entertainment streaming service, hosts films, series and shows from many countries such as Mexico, Puerto Rico, Colombia, Peru, Venezuela, Cuba and Spain. Its catalogue includes productions in all genres: action, romance, drama, comedy, mystery, horror, suspense and more.Customers will also be able to enjoy a consistent content refresh with new monthly releases and weekly premieres on Thursdays.Once the trial ends, Sprint customers have the option to enjoy the latest Spanish entertainment at their fingertips with a monthly subscription of US$2.99 that will be billed to their existing Sprint invoice. Cancel at any time by dialing *2 from your Sprint phone.

 

 

  • Gore-Tex

W.L. Gore & Associates has consolidated its global media business for its fabric division with Dentsu Aegis Network following a review, Adweek has reported.Dentsu’s Gravity, Carat and Amnet agencies will work with Gore-Tex—used in brand products from Adidas, Oakley, Patagonia, Converse and The North Face—across the Americas, Europe and Asia-Pacific.W.L. Gore & Associates’ Gore-Tex spent US$1.5 million on marketing efforts in the U.S. last year, according to Kantar Media.

 

 

 

 

  • Amazon Studios

Interpublic Group agency Initiative has been awarded media planning and buying duties for Amazon Studios, as part of an agency consolidation,  Adweek’s Agency Spy reported first. Initiative was already handling Amazon ecommerce media account since 2013.  Laste year, IPG won Amazon account  following a review but the assignment did not include Amazon Studios. Initiative’s Los Angeles office will oversee the account.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • John Frieda® Hair Care

Camila Mendes, leading actress and style star, is the newest influencer to join John Frieda® Hair Care in their mission to encourage women to express themselves through their hair. The Your Hair Talks, Make a Statement campaign is building a community of empowered and self-assured women who all have something to say – starting with their hair.As part of the Your Hair Talks, Make a Statement campaign, Camila will team up with John Frieda® Hair Care to create unique content that speaks to her personal hair story, and how it has played a role in her life. Camila will also join the conversation by hosting events and social activations throughout the year in partnership with the brand.  Born in Virginia to parents of Brazilian descent, Camila was predominantly raised in Miami before moving to New York . Her role on a tv show along with her real-life bubbly personality has made her a fan-favorite—and with 7 million followers on Instagram, she’s cemented herself as a style star to be watched.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • P&G

Procter & Gamble Co. has placed its’ North American hair care media business up for review, Adage has reported. Omnicom’s Hearts & Science, which won the business two years ago, is said to be defending in the new review, which also includes Dentsu Aegis Network’s Carat, co-winner in the massive North American media review P&G held in 2015. P&G’s hair care, led by Pantene, Head & Shoulders and Herbal Essences, accounted for US$261 million in measured media spending in the U.S. alone last year, according to Kantar Media. The assignment also covers Canada and Puerto Rico, plus such areas as search and planning not covered by measured media.

 

 

  • SharkNinja

UM, the full-service marketing and media agency network of IPG Mediabrands, has been named the U.S. media agency for SharkNinja, a leader in the housewares industry and creator of the familiar household brands, Shark® and Ninja®. The agency will handle omni-channel planning, strategy, research and analytics for SharkNinja product lines.Led from the agency’s global headquarters in New York, UM will tap into its world-class strategy, research and analytics capabilities to deliver customized media planning services in the United States for SharkNinja, one of Inc. Magazine’s fastest growing companies in America. The news follows a competitive account review that began in 2017. Billings are not disclosed.SharkNinja joins UM’s client list featuring leading brands, including: Spotify; BMW; Johnson & Johnson; Coca-Cola; Hulu and Fiat Chrysler Automobiles.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Dentsu Aegis Network

Dentsu Aegis Network has acquired Miami-based multicultural marketing agency M8 to become part of global performance agency iProspect as the company aims to expand in Latin America and US. Financial terms of the deal were not disclosed.M8 provides digital advertising services including strategy, creative development, media distribution and data analytics.“For some time, we have wanted to have a presence in Miami, serving Latin America and the U.S. Hispanic market,” commented iProspect’s Latin America president Philippe Seignol; “I believe we have found the perfect team, who share our vision and passion for great creative marketing and digital performance solution.”

 

  • Libros in Español

A new online Spanish-language bookstore is set to launch in the U.S. this month. Libros in Español, an online Spanish-language bookstore, is set to launch will on April 15 in the U.S. with “a couple of thousand” physical Spanish-language titles, according to founder Filipe Silva, all of which will be published in the U.S., Spain, or Latin America. Books will reflect competitive pricing, and customers will receive special offers throughout the year, as well as free shipping for orders of US$25 or more and a Libros in Español membership program that will launch in the near future.According to Silva, his work on the Latin American side of the business at PRH and growing up in a Hispanic community in New Jersey gave him the knowledge needed to make book selections that speak to Hispanic readers across the U.S. In order to provide a good book selection for Hispanic Spanish-language readers in the U.S., it’s necessary to also take into account the local media and current events, Silva told PW exclusively.Libros in Español is a family-owned enterprise. The company has put in place an extensive publicity and marketing plan for the next five years.

  • Bud Light 

Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange.Bud Light brewmasters take pride in knowing they make the hardest style of beer to brew – light lager. Beyond the consistent quality beer drinkers have come to appreciate with Bud Light, ensuring that consumer needs are being met continues to be of the utmost importance to the brand. That’s why Bud Light has carefully analyzed the market and put the appropriate rigor into planning this exciting summer launch. To build on this exciting announcement, Bud Light’s new commercials — titled “Earth” and “Taste It” — feature Bud Light Lime and new Bud Light Orange, highlighting how both are brewed with real citrus peels for perfect summertime refreshment. The colorful new packs for Bud Light Lime and new Bud Light Orange feature bright orange and lime details, with accents of real citrus peels. Together these beers form the ultimate citrus combo for a taste that’s unmistakably summer. Bud Light Lime is available nationwide and Bud Light Orange is available nationwide from April through September.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: Dentsu Aegis has announced the acquisition of Miami-based marketing and advertising agency M8.
Why it matters: With this acquisition, Dentsu Aegis expands iProspect’s offering in the multicultural marketing space.

Dentsu Aegis Network has announced its latest acquisition: though financial terms were not disclosed, the firm will acquire a 100% stake in M8, a digital marketing and business performance agency mainly focused on Hispanic markets founded in 2001. M8 will be aligned with Dentsu Aegis Network’s iProspect, one of the group’s global brands with strengths in the digital domain. After the acquisition, the combined entities will be rebranded “M8, an iProspect Company.” In this way, iProspect will expand its offering in the multicultural marketing space, and M8 will become a launching pad for U.S.-based clients entering Latin America while serving U.S. multicultural and Hispanic audiences.

“For Dentsu Aegis Network, adding M8 to the iProspect family vastly expands our performance marketing capabilities and expert talent to reach multicultural audiences in the US, as well as Latin America,” said Dentsu Aegis Network Latin America CEO Claudia Colaferro.

 

“Joining Dentsu Aegis Network and iProspect ultimately adds tremendous value to our clients and team, allowing us to stay nimble and creative, maintaining our entrepreneurial spirit while adding scale, expertise, and a global footprint,” stated M8 founder and CEO John Santiago, who will remain as the agency’s chief executive post-acquisition.

“I am delighted to welcome M8 to iProspect. For some time, we have wanted to have a presence in Miami, serving Latin America and the U.S. Hispanic market. I believe we have found the perfect team, who share our vision and passion for great creative marketing and digital performance solution,” added iProspect, Latin America president Philippe Seignol.

 

About a year and a half ago, Dentsu Aegis Network acquired Findr Group, owner of Gravity Media.  At the time, a Dentsu Aegis executive told Portada that in order “to be competitive in the US market, it’s critical to have a dedicated multicultural media and creative service offering that can be adaptive and evolve with the changing US demographics and consumer habits led by digital.” With the acquisition of M8, the firm is complementing its existing offerings in the areas of multicultural strategy, creative, social and digital media.

 

[Featured Image: L-R: Carlos Cesta, Masako Nagle, Lizette Du Pond, Nick Brien, Claudia Colaferro, John Santiago, Sergio Barrientos, Dave Wein, Philippe Seignol]

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

For prior Sales Leads LatAm editions, click here. 

  • Coca-Cola Chile

The Coca-Cola Co.‘s KO affiliate in Chile and local bottlers of the brand entered into an agreement to buy Comercializadora Novaverde SA. The company specializes in juices, canned fruits and vegetables, mainly under the brand Guallarauco. Embotelladora Andina, Embonor, Coca-Cola del Valle New Ventures, and Coca-Cola de Chile entered into a stock purchase agreement under which 100% ownership of Comercializadora Novaverde shares will be transferred. On completion of the deal, while Coca-Cola del Valle New Ventures will own 2,999,994 shares, Coca-Cola de Chile and Embotelladora Andina will own three and two shares, respectively. Embotelladora Andina’s direct and indirect ownership in Novaverde will be approximately 35%, as it is already a shareholder of Coca-Cola del Valle New Ventures. The deal is valued at US$80 million, according to a Reuters report. The Novaverde takeover is expected to boost Coca-Cola’s portfolio in Chile enabling it to increase the number of nutritious and delicious products it offers.

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Kenon Holdings Ltd.

Kenon Holdings Ltd., a holding company that operates dynamic, primarily growth-oriented, businesses, announced that Inkia Energy Limited, a wholly-owned subsidiary of IC Power Ltd. (“IC Power”), has completed the sale of its Latin American and Caribbean businesses to I Squared Capital (the “Buyer”), an infrastructure private equity firm.The sale is expected to generate proceeds of approximately US$1,332 million, consisting of US $1,110 million proceeds paid by the Buyer plus retained unconsolidated cash at Inkia of US $222 million. This reflects the base purchase price of US $1,177 million after certain adjustments, including estimated working capital, debt and cash at closing. As part of the transaction, the Buyer will assume Inkia’s US $600 million of bonds, which were issued in November and December 2017.

 

  • Intermex Holdings II / FinTech Acquisition Corp. II

Intermex Holdings II, Inc., the parent company of Intermex® Wire Transfer, LLC, a technology enabled wire transfer and financial processing solutions provider, and FinTech Acquisition Corp. II, announced that they have entered into a definitive merger agreement with Intermex’s owner, Stella Point Capital, LP (Stella Point Capital), whereby FNTE will acquire Intermex and will be renamed Intermex Wire Transfer, Inc. The merged company is expected to continue to be listed on the Nasdaq Stock Market. Post transaction, Robert (Bob) Lisy, President, Chairman and Chief Executive Officer and the rest of the existing Intermex management team will continue to lead the company.The merger is expected to close in the second quarter of 2018, pending Money Transfer License Approvals, FNTE stockholder approval and other customary closing conditions.

  • Santander Bank

Santander Bank is bringing respect back to banking with the introduction of new features and upgrades to its digital banking platform at the end of 2017. And, beginning this week with the launch of a new marketing campaign, including TV, radio, digital and social channels, Santander is kicking off the New Year by renewing its customer promise – to ensure respect is at the core of every customer interaction, every product, every service, and everything the Bank does.Santander Bank, N.A. is one of the country’s largest retail and commercial banks with more than US$79 billion in assets. With its corporate offices in Boston, the Bank has 9,700 employees, more than 650 branches, 2,100 ATMs and 2.1 million customers . The Bank is a wholly-owned subsidiary of Madrid-based Banco Santander, S.A. (NYSE: SAN) – one of the most respected banking groups in the world with more than 125 million customers in the U.S., Europe, and Latin America.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Uber

MediaCom has been appointed Uber´s North American media agency. Incumbent Initiative did not defend the assignment. Uber spent an estimated US$70 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • TurboTax

TurboTax, the tax preparation software to file taxes online, has released four spots, including one for the Hispanic market, as part of its´ latest campaign called “There’s Nothing To Be Afraid Of,” and one of two new TurboTax campaigns launching this month. The fourth spot, in Spanish, explores the legend of the Chupacabra, a mysterious creature that supposedly attacks and drinks the blood of livestock, especially goats. The legend is particularly resonant in Puerto Rico. TurboTax is also preparing to launch a second campaign, also via W+K, themed “Hey, At Least Your Taxes Are Free.” The 2018 campaign was created by Wieden + Kennedy Portland in partnership with multicultural agency Gallegos United.

  • LendingTree

LendingTree, an online lending exchange that connects consumers with multiple lenders, banks and credit partners who compete for business, has appointed R2C Group as its new media agency following a formal review. Oxford Road was the incumbent. LendingTree spent US$126.56 million on advertising in 2016, according to Kantar Media. R2C will handle media planning, buying and analytics for TV and radio.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

What: Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.
Why it matters: Former US incumbent MediaCom has been awarded Mexico and parts of Latin America.

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada following a global media planning and buying review that had kicked off back in March. 

US incumbent MediaCom has been awarded Mexico and parts of Latin America.

Strategic consulting firm MediaLink and media auditor Mediapath assisted with the review process, which was led by the brewer’s global marketing team, based in New York.

In the U.S, the brewer spends spent around US$740 million on ads in 2016 and upwards of US$2 billion a year on ads in more than 50 countries worldwide, according to Kantar Media.

The review came shortly after the beer giant’s US$100-plus billion merger with SABMiller late last year.

 

See Also:
SALES LEADS: AB InBev, Casa Modelo®, Budweiser, Luxottica…
SABMiller to Expand Beer Product Offerings in Latin America

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Hyatt House

Hyatt House Mexico City/Santa Fe has opened, marking the first opening of a Hyatt House hotel in Mexico and Latin America. With the new property, the Hyatt House brand enters the Latin American market with an innovative hospitality offering. Grupo Presidente, a Mexican hospitality company, will be responsible for hotel operations.

 

 

 

 

  • InterContinental Hotels Group 

InterContinental Hotels Group (IHG) announced the opening of the Crowne Plaza Barranquilla hotel marking the Crowne Plaza brand’s return to Colombia. The 76-room new-build hotel is located within the Torres del Atlántico business complex.Owned and managed by Hoteles Cacique Internacional S.A.S., the Crowne Plaza Barranquilla hotel is franchised by an affiliate of IHG and is part of IHG’s diverse family of brands in nearly 100 countries and territories.Hoteles Cacique Internacional S.A.S also owns Holiday Inn® Bucaramanga Cacique hotel, which opened in the northeastern Colombian city of Bucaramanga in 2013.The Crowne Plaza Barranquilla is located in the Buenavista neighborhood.The hotel is IHG’s fourteenth property in Colombia and second property in the city, the first being the Holiday Inn Express® Barranquilla Buenavista that opened last year.Some of IHG’s most iconic properties in Mexico, Latin America and the Caribbean announced a series of multi-million dollar renovations.IHG has hotels in nearly 100 countries, with 223 hotels and 37,846 rooms throughout Mexico, Latin America and the Caribbean. With roots in Latin America, IHG’s first InterContinental® hotel opened in Belem, Brazil in 1946.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Hertz/Aeroméxico

Hertz Global Holdings, Inc. has announced that its wholly owned subsidiary, The Hertz Corporation, has signed a three-way and exclusive partnership agreement with Hertz Mexico (operated by Avasa) and Aeroméxico, Mexico’s leading airline. Aeroméxico passengers can now book car rental at the best available rates for Hertz and Firefly in Mexico and with Hertz, Dollar, Thrifty and Firefly in any of the airline’s rest of world destinations, via the airline’s website (Aeromexico.com) and call center.The special rates for Hertz and Firefly in Mexico are also available to customers who present an Aeroméxico boarding pass at the brands’ car rental desks in airports across the country. In addition, Hertz Mexico will display Aeroméxico branding and customer offers on its website and at all of the car rental company’s airport locations.Aeroméxico is a major international airline serving more than 20 million customers, flying to 84 destinations in Mexico; North, South, and Central America; the Caribbean, Europe, and Asia.

  • Long Island Iced Tea Corp.

Long Island Iced Tea Corp, a growth-oriented company focused on the non-alcohol ready-to-drink tea segment in the beverage industry, announced new partnerships to distribute its beverages in Ecuador through Dinusa S.A. (“Dinusa”) and in Costa Rica through Gaia Foods CRC S.A. (“Gaia Foods”).Consistent with the company’s strategic focus on Latin America, Long Island Iced Tea® is now distributed across four countries in Central and South America.

 

 

 

 

  • Dentsu Aegis Network

Dentsu Aegis Network has rebranded Dentsu Media as dentsu X, an integrated agency network combining communication, media planning, content creation, technology, data and behavioural insight.The new agency was conceptualised around the idea that personalised and relevant experiences are key for brands to attract customers.dentsu X will roll out in key markets in Europe, Middle East and Africa within this year, with subsequent expansion into the US.Takaki Hibino, will continue as the global brand president of dentsu X.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.