Posts Tagged ‘Conill’

Conill

The HPRA Announces 2015 National ¡Bravo! Award Winners

What: The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards, hosted by Laura Stylez last thursday, October 8 at the Lotte New York Palace Hotel in New York City. Why it matters: Winners included Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and […]


ANALYSIS: Publicis Omnicom Groupe Will Have More than 60% of Hispanic Media Buying Power

Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding is expected to be called Publicis Omnicom Groupe. The merger has important implications for the Hispanic advertising and marketing sector. Publicis Omnicom Groupe will have more than 60% of Hispanic Media Buying Power as both Publicis and Omnicom manage some of the largest […]


T-Mobile’s MetroPCS expansion bodes well for Hispanic Marketing expenditure

T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California. AT&T recently acquired Leap Wireless (Cricket) and will strengthen and expand the Cricket brand. These wireless subscriber acquisition wars bode well for increased Hispanic Advertising expenditures. The wireless category is […]


T-Mobile introduces Prepaid Mobile Brand Nationwide

U.S. number-four operator T-Mobile USA launched the GoSmart prepaid mobile brand  nationwide.  The launch signals a new entrant into the nationwide prepaid space.  The Hispanic population is an important customer in the prepaid space.  The GoSmart offering is now available at more than 3,000 wireless reseller stores around the country.   T-Mobile has been trialing the service […]


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FIFA Adds Women’s Soccer Strategy

FIFA Adds Women’s Soccer Strategy

For FIFA, increased participation will mean increased interest in the women's game, leading to more marketing opportunities for brands as well.


Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen’s Video Report: 66% of the General Population Pay for Subscription Video on Demand Service

Nielsen has published its yearly Video 360 Report, meant to help marketers and advertisers understand audiences' motivations and behaviors around today's dynamic video landscape.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.