In Europe Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.
Posts Tagged ‘Conill’
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.
What: The Hispanic Public Relations Association (HPRA) has revealed the winners of the 2015 National ¡Bravo! Awards, hosted by Laura Stylez last thursday, October 8 at the Lotte New York Palace Hotel in New York City. Why it matters: Winners included Balsera Communications, Cohn & Wolfe, Conill, d expósito & Partners, Havas FORMULATIN, Havas PR North America, SWAY PR and […]
Publicis Group and Omnicom agreed to merge and the combined global Advertising Holding is expected to be called Publicis Omnicom Groupe. The merger has important implications for the Hispanic advertising and marketing sector. Publicis Omnicom Groupe will have more than 60% of Hispanic Media Buying Power as both Publicis and Omnicom manage some of the largest […]
T-Mobile just announced an expansion of its newly acquired Metro PCS to 15 markets, some of them heavily populated by Hispanics in Texas and California. AT&T recently acquired Leap Wireless (Cricket) and will strengthen and expand the Cricket brand. These wireless subscriber acquisition wars bode well for increased Hispanic Advertising expenditures. The wireless category is […]
U.S. number-four operator T-Mobile USA launched the GoSmart prepaid mobile brand nationwide. The launch signals a new entrant into the nationwide prepaid space. The Hispanic population is an important customer in the prepaid space. The GoSmart offering is now available at more than 3,000 wireless reseller stores around the country. T-Mobile has been trialing the service […]