Chiqui Cartagena


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ivelisseIvelisse  Cortes Kercado was recently hired by Yume as  Senior Account Executive in Puerto Rico, where she is leading the company’s expansion into the Puerto Rican market. Previously in her career, Cortes worked at Spanish Broadcasting Systems and Grupo Ferre Rangel.



0ae2d25Univision Communications Inc. (UCI), has  announced the appointment of Jessica R. Herrera-Flanigan to executive vice president, Government Relations and Public Policy, effective immediately. Herrera-Flanigan will be based in Washington D.C. and report to Jonathan Schwartz, general counsel & executive vice president, Government Relations.In this newly created position, Herrera-Flanigan will oversee the UCI Washington, D.C. office, where she will lead the Company’s federal and state government relations efforts and focus on developing strategies for addressing the key public policy issues impacting the Company and the U.S. Hispanic community.Bert Gomez, senior vice president, Federal & State Government Relations, and Belinda Garza, vice president, Government Relations and Public Engagement – who have been instrumental in building UCI’s political reach in Congress and at the state level – will report directly to Herrera-Flanigan.

3e800e3Chiqui Cartagena has been promoted to senior VP of the political and advocacy group at Univision. She will work with a team to provide guidance to political candidates and advocacy organizations interested in reaching Hispanics across the Univision platforms, and will report to Steve Mandala, executive VP of ad sales for Univision. Cartagena joined Univision in 2011 and was previously VP of corporate marketing.

descargaTelemundo has announced the promotion of Glenda Pacanins to Senior Vice President, Programming & Content and Leonor Sotillo to Senior Vice President, Programming Strategy.  Pacanins and Sotillo will continue to report to Jesus Torres Viera, Executive Vice President, Programming and Content, TELEMUNDO Network.In this newly created role, Pacanins will continue to be responsible for program content and market trend analysis in support of strategic program planning.  She also will develop, communicate and execute the network’s overall programming and content strategy and generate new content strategies working closely with key network teams to drive growth.  In addition, Pacanins will collaborate on scripted and non-scripted content and work closely with the network’s sales and IMS teams on revenue-driving ideas, as well as the network’s research team on analysis of in-house, industry, competitive and market data.Previously, Pacanins was Vice President, Programming Strategy Integration.  Prior to that, she was the Owner/Director of Ilumina LLC, a media and marketing consultancy firm and worked at Univision, where she worked in a variety of roles from Program Production and Development to Marketing Communications.

descarga (1)Sotillo was previously Vice President, Programming and Strategy.  In this newly created role, she was responsible for strategic analysis of programming development and planning, as well as ideation and execution of tactical programming strategies.  She worked closely with the Telemundo Studios team to ensure that the scripted development pipeline is aligned with the Network’s programming strategy.  Sotillo was the principal liaison between programming and the Telemundo Studios team for all current scripted programming, and worked closely with the promotions team to provide strategic feedback related to novela launch campaigns, daily promos and program stunts.Prior to her position as Vice President, Programming and Strategy, Sotillo worked with the network’s Programming team as Director of Novela Programming and in the International Cable group when she joined TELEMUNDO in 2005. Sotillo began her career in 1988 as a telenovela producer and programming director at Venezuela’s Radio Caracas Television (RCTV), one of the main broadcast networks in the country.

lisamain_webLisa Cochrane  has left her position as senior VP, marketing, at Allstate. She joined the insurance company in 2000 and under her watch the company instituted both the “Good Hands” and “Mayhem” campaigns. Prior to Allstate, she held assorted executive roles including a stint at Ogilvy & Mather


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Emiliano SacconeFAV! Network, a recently launched digital entertainment company created to bond global content creators, audiences and advertisers around the diverse Latino cultural DNA, announced the appointment of former MundoFox President Emiliano Saccone to the post of COO.
Alejandro Burato, FAV’s CEO commented, I’m excited to have Emiliano Saccone join FAV!,” Burato added. “I couldn’t wish for anyone with a better track record in producing content and reaching Latino audiences across Latin America and the U.S.”. FAV! is founded by a team of private investors and CEO Alejandro Burato with offices in Los Angeles, Buenos Aires, and Central America.

descargaProcter & Gamble Co. has named Kristine Decker to oversee its US $3 billion-plus U.S. media expenditure.Ms. Decker, brand director-North America Brand Operations, had previously been brand director-North America Pet Care. She’s been transitioning into the media role under Jodi Allen, former VP-North America Brand Operations, who has been overseeing North American media directly following departure of P&G’s former media executive Julie Eddleman. Ms. Decker hadn’t been a media specialist prior to her current role. She was marketing executive on P&G’s Walmart team who oversaw the company’s “Family Movie Night” collaboration, in which P&G and the retailer created commercials for the TV movies that ran on NBC. Ms. Decker had also been a brand manager on Swiffer.Publicis Groupe’s Starcom Mediavest Group handles media-buying duties for P&G in the U.S. and communications planning for most brands in North America. Carat, a unit of Dentsu Aegis Network, handles media buying in Canada and communications planning for some brands in North America.Ms. Decker will report directly to Carolyn Tastad, Sales executive and the company’s former Global Customer Development Officer.

117a7a2Telemundo Phoenix has named Andrew Deschapelles Vice President of Sales, effective immediately. Deschapelles will be responsible for developing and implementing all local, national and digital sales strategies for the local Telemundo stations in Phoenix and Tucson.Deschapelles has over 20 years of experience in the broadcast sales industry. Prior to this, he worked at Univision Arizona / KTVW as Director of Sales from 2013 to 2014. He joined Univision Arizona in 1997. Deschapelles began his career at Univision Communications as a Regional Account Manager in 1991.He received his bachelor’s of science degree in Business Administration from the Kogod School of Business at American University.

Untitled-design-21Natty Romera joins Eclipse Marketing Services, Inc., advertising/marketing professional, author, and entrepreneur, as the new VP, Multicultural Marketing. Natty has a wealth of executive-level experience at agencies including GlobalHUE, La Agencia de Orci, and Leo Burnett (both in Miami, FL and in Venezuela). Her client list includes companies like Verizon Wireless and Verizon Communications, Visa International, Sony Ericsson, Americatel and Presidente Beer. A graduate of the Universidad Central de Venezuela, Caracas, Natty was also the Co-Founder and General Manager of Advanced Telemedia International.


3e800e3Univision Communications Inc. (UCI) has appointted Chiqui Cartagena to the position of vice president in the Political and Advocacy Group, effective immediately. She will report to Joe DelGrosso, executive vice president of Political and Advocacy Sales. She will continue to be based in New York and work closely with the UCI team in Washington D.C. as well as UCI General Managers in key markets.In this new role, Cartagena will provide thought leadership and strategic guidance to help political candidates and advocacy organizations reach and engage Hispanics.A Hispanic media and marketing pioneer with a broad range of experience, Cartagena most recently served as vice president of Corporate Marketing for UCI. Prior to Univision she served as senior vice president of Business Development for Story Worldwide, a digital content marketing agency. Prior to that role, Cartagena was the managing director of Hispanic Ventures at Meredith.

descargaJuan Fina has joined Radio Caracol 1260 AM in Miami as General Sales Manager of the station.Mr. Fina began his career in radio at the Hispanic Broadcasting Corporation (now Univision Radio) in 1999 where he proved his excellence in the medium by consistently bringing in new clients and surpassing annual budgets. In 2001 he moved over to Spanish Broadcasting System and remained there until recently; his latest position held being that of General Sales Manager.Juan Fina will report to Daniel Anido Diaz, CEO for PRISA Radio USA.