What: Just as we announced a few days ago, CafeMom launched the new property Vivala.com, which claims to be the first online platform of its kind. The
MamasLatinas.com is planning the launch of a new property targeting Millennial Latinas led by Editor-in-Chief, Zuania Capó.
As programmatic trading is increasingly becoming a part of the Hispanic digital media market, with major brands such as Kraft also targeting the Hispanic demographic via computer software driven trading, we asked MamasLatinas, owned by CafeMom, about the way it integrates programmatic trading (including private marketplaces and RTB) into its offering for advertisers.