Bojangles’ Doug Poppen on the QSR Chain’s Hispanic Market Opportunity
Portada interviewed Doug Poppen, Senior Director, Marketing and Corporate Communications at Bojangles’.
Portada interviewed Doug Poppen, Senior Director, Marketing and Corporate Communications at Bojangles’.
What: Bojangles’, a QSR chain, has selected Charlotte-based AC&M Group, as their agency of record for the U.S. Hispanic market. AC&M Group will handle Hispanic-marketing initiatives, including campaign strategy, creative, planning