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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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descarga (7)Joanne Lipman, principal of Surrey Lane Media, formerly editor-in-chief of Conde Nast Portfolio and Portfolio.com, and previously deputy managing editor of The Wall Street Journal, has been named chief content officer at Gannett, a new position. Daniel Bernard, formerly head of product for Time, Fortune and Money Digital at Time, Inc., and previously chief product officer for The Wall Street Journal Digital Network and general manager for The Wall Street Journal Online, has been named chief product officer at Gannett. Both Lipman and Bernard will report to Robert J. Dickey, president and CEO of Gannett.

descarga (6)John McKeon, president and publisher of the San Antonio Express-News, was named president and publisher of the Houston Chronicle on Wednesday, a position from which he will oversee collaboration between Hearst’s Texas media. McKeon’s new role was announced by Hearst President and Chief Executive Officer Steven R. Swartz and Hearst Newspapers President Mark Aldam as McKeon met for the first time with employees at the Chronicle. He begins his new duties on Monday. In naming McKeon president and publisher of the Chronicle, Swartz and Aldam also announced that Susan Pape would become chief operating officer of the San Antonio Express-News. A successor to McKeon as president and publisher of the newspaper will be named shortly, they said.

descarga (5)Univision Communications, Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly created position of chief commercial officer and president of Content Distribution. O’Connor will remain based in New York and will continue to report to Randy Falco, president and chief executive officer. Under O’Connor’s leadership, UCI is putting greater emphasis on diversifying its portfolio of assets by bringing together its Corporate Development and Enterprise groups under one function called Enterprise Development. This division will focus on enhancing UCI’s market position to help incubate and launch new products and businesses. O’Connor will retain her responsibilities leading content distribution, driving the company’s distribution efforts across all screens, including online and mobile, and expanding its content availability and licensing revenue by securing key partnerships and new business models with both traditional and emerging content distributors. Additionally, she will continue to oversee Univision NOW, the company’s new direct to consumer subscription video service.

descarga (1) IPG Mediabrands’s UM Chief Media Officer David Cohen is the new U.S. President of Magna Global, IPG’s central media-buying and forecasting group.He will be effectived Jan. 1, following the departure of Magna Global Exec VP Todd Gordon, who left last month to TubeMogul. Mr. Cohen is a 17-year-veteran of IPG. Mediabrands, the media agency network within Interpublic Group of Cos., comprehends media agencies UM, Initiative and BPN.

 

descargaJoe Tripodi has been named chief marketing officer of Subway. He replaces Tony Pace, who departed in July. Tripodi spent seven years at Coca-Cola where he was executive VP, marketing and commercial officer before departing in Oct. 2014. Prior to that, he spent four years as CMO of Allstate. He also served as CMO at Bank of New York and at Seagrams. Earlier he held marketing positions at MasterCard and Mobil.

 

C9R8ZXxb_400x400Publicis Groupe is reorganizing its agency networks and reallocating people in a move that creates four new groups: Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Healthcare.The reorganization will be effective Jan. 2.

 

 

 

sadounPublicis Communications will be led by Arthur Sadoun, CEO of Publicis Worldwide. The newly formed network will house all of the holding company’s creative shops( Publicis Worldwide, MSL, Nurun, Saatchi & Saatchi, Leo Burnett as well as BBH and Marcel.) Mr. Sadoun was named CEO of Publicis Worldwide in October 2013. Prior to that, he ran the agency’s European operation.Under Mr. Sadoun’s leadership the agency won several accounts including Cadillac, Heineken global and Sears.

 

kingPublicis Media will be led by ZenithOptimedia Global CEO Steve King. King will oversee Starcom Mediavest, ZenithOptimedia, Vivaki, Performics, MRY and Moxie, among other entities.

 

 

desmondLaura Desmond, global CEO of Starcom Mediavest Group, will move into the newly created role of chief revenue officer. She’ll oversee teams of chief client officers and be responsible for the group’s growth through “new business and future developments.”

 

 

herrickAlan Herrick, chief of Publicis.Sapient, will continue to run the group, which is now a hub and includes: Sapient Consulting, SapientNitro, DigitasLBi and Razorfish.

 

 

 

colucciNick Colucci, CEO of Publicis Healthcare Communication Group, will run the healthcare hub, which houses services from new product launches to the transition to generic branding, including digital applications and sales force management.

 

 

 

 

littlewoodAndy Littlewood has been named a managing partner and the first Head of Knowledge at media agency MediaCom. In this new role, he will work with the agency’s media teams and clients to provide faster access to data tools and systems within MediaCom and the other GroupM agencies. He was most recently chief data and ROI officer and head of direct response at MediaCom Australia.

 

Stephanie Starr has been named a group account director at MediaCom, handling the Audi of America account.

 

lordBob Lord will leave his position as president of AOL in early 2016. He joined AOL in July 2013. Prior to that, he was CEO at digital agency Razorfish.  It is expected that Lord will not be replaced.

 

 

AAEAAQAAAAAAAAU0AAAAJDgyMDRlZjVkLTM0MjEtNGVlMi05MzZlLWMzZDM2MTdkOGFlZQJonathan Halvorson, director-global media strategy and branded entertainment at General Motors, has left the company after eight months.The automaker has not named a replacement.Prior to joining the automotive giant, Mr. Halvorson had been global managing director for Publicis Groupe’s Starcom Mediavest Group, where he oversaw the agency’s global relationship with US$35 billion global snacking company Mondelez International.Starcom was GM’s media agency before the auto giant appointed Carat in 2012.GM spent US$1.66 billion on domestic measured media in 2014.

What: AOL has begun selling TV ads to media buyers, using Adap.tv’s technology.
Why it matters: However, the company won’t say which national cable or broadcast networks run the ads.

aol y adaptvIn a move to capture the online video market, AOL has begun selling TV ads to media buyers, using Adap.tv’s technology.However,the company won’t say which national cable or broadcast networks have run the ads.

Adap.tv has spent the past six months applying the TV buying offering into its existing platform, applying more data sets, and striking inventory partnerships. Adap.tv new programmatic TV offering will use partners’ Nielsen and Rentrak panel-based audience measurements and set-top-box viewing data and consumer purchase behavior data,respectively.

Adap.tv’ s TV ad inventory has a reach of 90 million US households across nearly 100 cable networks.

The company declined to specify about where the ads are going to run, except that it’s “an inventory mix from MVPDs, and cable and network TV programmers.

For now, the ad inventory can only be reserved through the system, meaning the actual creative must be sent to programming companies to be inserted into the broadcast. According to AOL, The process still brings advantages for buyers looking to boost their media plans by adding data to it.

Bob-Lord-2x3“We’re on this mission of helping brand advertisers and agencies automate a lot of the mundane processes they have within the media buying processes,” said Bob Lord, CEO of AOL Networks(photo).According to Mr. Lord, television was in Adap.tv‘s sight since joining AOL in summer 2013 and will now be a main selling point, bringing efficiency to the television buying process.

Magna Global, the investment arm of IPG Mediabrands, was the first to buy linear television through the platform. Yet, Magna says they plan to do more of this kind of media buying. “This is the start of a vision for where we think the marketplace needs to go,” said Todd Gordon EVP Investment at Magna Global. By 2016, Magna Global hopes to put 50% of its spend through automated channels.Magna Global, connected its AMP data platform to Adap.tv, which Mr. Gordon said is helping the company buy television spots more effectively.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Amelie Ferro – Esto es vida ::: Bob Lord – AOL ::: Tom Arrix – Facebook ::: Simon Thomas – VW ::: Roberto Patxot – Trama ::: Kathleen J. Hall – FARO Technologies :::  Jim Dwane – American International Group:::

Amelie Ferro is the new publisher of the Magazine That’s Life/ Esto es Vida (Latam/Spain). She also is the publisher of Alma Magazine (US Hispanic). She was previously CEO at Publicitas Latin America.  That’s Life! is a magazine is aimed toward a young female demographic and specialises in gritty real life stories contributed by its readers. The magazine is published by H Bauer Publishing,

Bob Lord is leaving Publicis Groupe’s Razorfish to run AOL Networks. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company’s programmatic ad buying arm. Lord will also manage the Publicis-Groupe-AOL partnership, a strategic partnership to deliver Live Internet Advertising on a global scale.

Volkswagen Group has promoted its UK managing director Simon Thomas to the role of global head of marketing for its core VW brand, effective September 1.Thomas replaces Jürgen Stackmann. The executive will be based in Germany and will report to Christian Klinger, board member for sales and marketing across the Volkswagen Group and Volkswagen Passenger Cars brand.

Facebook’s sales team suffered another blow Tuesday as the company’s head of U.S. sales, Tom Arrix, announced that he is leaving the company. Arrix, who has been with Facebook since 2006, has not yet announced where he’s going. According to AllThingsD, Facebook’s vice president of global marketing solutions Carolyn Everson will take over for Arrix until a replacement is found.

Roberto Patxot is the new Asociate Creative Director of Trama Argentina. Patxot will work with clients like Makro, ICBC, Amanda and Philips. The executive has previously worked for OgilvyOne for 15 years.

LinkedIn is continuing to hire more staff in Brazil as it expands its physical presence and client base in its third largest market. The company has recently moved from a temporary base in São Paulo, in operation since November 2011, to its own brand new home in the west of the city, which will also serve as a hub to support its activities in Latin America. LinkedIn, which currently has 13 million users in Brazil, currently employs 50 full-time staff.

FARO Technologies announced today that Kathleen J. Hall has been named Senior Vice President and Managing Director for FARO Americas. She will be responsible for all of FARO’s sales, marketing, manufacturing, supply chain and R&D functions across North, Central and South America.  The Company develops and markets computer-aided measurement and imaging devices and software.The Company’s global headquarters is located in Lake Mary, Florida, US, its European head office in Stuttgart, Germany and its Asia/Pacific head office in Singapore. FARO has branches in Brazil and Mexico in the Americas.

American International Group, has appointed Jim Dwane as the new President and Chief Executive Officer for its property casualty business in Latin America and the Caribbean, effective immediately. Mr. Dwane will hold overall responsibility for the insurance operations in the 15 countries in which AIG Property Casualty operates in Latin America and the Caribbean. He will be based in AIG’s regional offices in Miami and will report directly to Robert Schimek, President and Chief Executive Officer of AIG Property Casualty’s Americas Region.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Al Dia TexasPenni Barton is the new publisher at Al Dia – Texas.  Barton, a native of England who grew up in Uruguay, brings more than 20 years of experience in comprehensive brand, retail and shopper marketing working with Fortune 500 companies including Yum Brands, Dr. Pepper/Seven Up, and FedEx Office.As head of Al Día, Barton will be responsible for overall management and strategy of the publication’s business and brand, including editorial, marketing, circulation and sales (along with all the digital components for each area). Most recently, Barton served as Vice President and Group Account Director at The Integer Group, Dallas where she managed both general market clients and Hispanic clients.

Amelie Ferro is the new publisher of the Magazine That’s Life/ Esto es Vida (Latam/Spain). She also is the publisher of Alma Magazine (US Hispanic). She was previously CEO at Publicitas Latin America.  That’s Life! is a magazine is aimed toward a young female demographic and specialises in gritty real life stories contributed by its readers. The magazine is published by H Bauer Publishing,

Bob LordBob Lord is leaving Publicis Groupe’s Razorfish to run AOL Networks. On Aug. 1, Lord, the outgoing CEO of Razorfish, starts as CEO of AOL Networks, the company’s programmatic ad buying arm. Lord will also manage the Publicis-Groupe-AOL partnership, a strategic partnership to deliver Live Internet Advertising on a global scale.

 

 

Ivonne Kinser is the  new Digital Strategist/Head of Digital & Social Media at Rocket Red, a Dallas headquartered creative advertising agency that focuses on non traditional communications.

Ruth Gaviria has been promoted to the position of executive vice president of Corporate Marketing at Univision.  The announcement was made  by Kevin Conroy, president of Digital and Enterprise Development at Univision Communications, Inc. who also oversees the Company’s Corporate Marketing and Research functions.

Univision  also announced two appointments focused on research and analytics. Dan Murphy has been appointed senior vice president, Audience Measurement and Analytics and Kevin King is joining the Company as senior vice president of Digital Research. The announcement was made today by Elizabeth Ellers, EVP, Corporate Research, Univision Communications, Inc. In his new role, Murphy will work closely with Ceril Shagrin, Univision’s EVP of Audience Measurement and Analytics, in managing third-party industry relationships and experiments for the Company. King will help lead the company’s ongoing efforts to provide the type of digital programming and content the Univision audience prefers.

Dieste Inc. has hired Ciro Sarmiento as Executive Creative Director, officially starting on July 1. Ciro will report to Dieste’s Chief Creative Officer, Paco Olavarrieta, and will work across all the agency’s current clients.

The New York Times executive editor Jill Abramson announced a slew of changes in newsroom leadership this afternoon. The goal of the shakeup, according to Abramson, was “to find the best digital talent in the newsroom and appoint people to very senior editing roles that report directly to Dean [Baquet, her managing editor] and me.” Sam Sifton will leave his job as national editor, and will now head up a new digital magazine project in the tradition of last December’s Pulitzer-winning digital-immersion feature, titled “Snowfall,  Arthur Gregg Sulzberger is leaving his metro post to become the “editor in charge of a new ideas task force. Larry Ingrassia and Ian Fisher are promoted to assistant managing editor positions.

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