Beau Ferrari


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Rafael  Hernandez has been appointed Vice President of Sales Midwest at Adsmovil – Mobile Advertising Solutions.

Fredda Rodriguez is the new Director of Digital and Emerging Technologies at CONCACAF. previously Rodriguez worked as Head of Channel Strategy/Media at Republica.

Maria Murtagh-Hopkins has joined Boiler Room as chief strategy officer. Maria comes from Universal Music Group where she was Globe’s senior vice president.






 MMC Ventures has named Martin Morgan chairman of their newly-created advisory board. Morgan joins from Daily Mail and General trust where he held the role of chief executive.





Luis Silberwasser, president of Telemundo networks is leaving the company after four years.  “Luis is leaving to pursue opportunities that tap into his deep passion for content creation” said César Conde Chairman of NBCUniversal Telemundo Enterprises.






NBCUniversal Telemundo Enterprises has made four new appointments to create a new leadership team: Beau Ferrari as EVPMónica Gil as EVP & Chief Marketing Officer, Peter Blacker as EVP, Revenue Strategy & Innovation and Ronald Day as EVP, EntertainmentThe team will be based in Miami and will report to César Conde.



Director/writer J.J. Adler has joined the roster of m ssn g p eces. Adler has worked as founding creative and head director at “The Onion News Network.”






Martin Verdult has been appointed as managing director of the London office of MediaMonks. Verdult’s former role was managing partner at Ogilvy & Mather Shanghai.







Kate Lewis has been named chief content officer by Hearst Magazines. Lewis joined the company as VP-content operations and editorial director in 2014 and was promoted to senior VP in 2016.







Benjamin Porter has joined NA Collective as director of strategy.  He comes from Sub Rosa where he was an account lead and strategist for brands like Nike, HBO, Marriott, Herman Miller and Infiniti.






Michael Wyrley-Birch has been promoted to chief operating officer by the Omnicom-owned global brand experience agency, TRO. Wyrley-Birch has been at the agency for 19 years.






Joanna Coles is leaving her position as chief content officer of Hearst Magazines. She joined the publisher in 2006 as the top editor of Marie Claire. Previously, she was the New York bureau chief of The Guardian and a columnist for The Times of London.







People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

ab45d8c9ccaab24b_orgTelemundo 40 Río Grande Valley / KTLM announced that Adolfo Muñíz has been named Video Journalist for Noticias Telemundo 40, which airs weekdays at 4 PM, 4:30 PM, 5 PM and 10 PM. Muñíz joins a dynamic team of reporters to provide the latest local breaking news and up-to-the-minute information about the issues that affect Spanish-speaking viewers in the Río Grande Valley. Muñíz will make his on-air debut in early April.Muñíz joins Telemundo 40 after working as a reporter at KINT Univision 26 El Paso.





PYXdH08v_400x400Mazda North American Operations announced the addition of Tim Olson to its public relations team as Program Manager, Public Relations.Olson comes to MNAO from the Powersports industry, where he spent the last decade as the public relations manager for Yamaha Motor Corporation and Suzuki Motor of America. Prior to that, he spent a decade working in the editorial space as managing editor for one of the most prominent motorcycle magazines.In his new position, Olson is responsible for managing day-to-day PR activities and storytelling related to product, corporate, lifestyle and motorsports communications. He will report directly to Eric Booth, Senior Manager, Public Relations, and will be based out of MNAO’s corporate headquarters in Irvine, Calif.  Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.


descargaRepublica, an independent marketing and communications agency, announced the appointment of Melissa Bartolini as head of strategy, and Fredda Rodriguez as director of channel strategy, new executive positions that aim to reinforce the agency’s brand strategy, media, and analytics practices.

MelissaBartoliniMelissa Bartolini brings 15 years experience as a brand strategist to the firm. Prior to joining Republica, she was director of account planning at Razorfish, where she led the consumer and brand insight development for key clients including AT&T, Bridgestone Tires, Burt’s Bees, and Carnival Cruise Lines. Before Razorfish, Bartolini was a senior brand planner for McCann Worldgroup, developing branding and communications campaigns for national and global brands including Coca-Cola, MasterCard Latin America and The Island of Aruba.

FreddaRodriguezFredda Rodriguez brings more than ten years experience in digital marketing and media. She joins Republica from OMD where she served as a digital account director, building media strategies for brands such as Intel, Cisco, Bridgestone and Activision, and managing award-winning campaigns in programmatic and first-in-market paid social media. Previously, Rodriguez managed U.S. multicultural and Latin American media strategies for several agencies, including Y&R Bravo, Alma, and Starcom, serving clients such as State Farm, The Clorox Company, ESPN, AT&T, Avon, and Payless.

Anomaly Los Angeles  announced the final additions to its leadersPaco & Beto_small.jpghip team with two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez.  Paco & Beto join Anomaly LA’s Chief Strategy Officer, Aisea Laungaue and Managing Director Jiah Choi to lead the newest Anomaly office, which opened its doors in Venice last April. The office got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.Paco & Beto – an art director and a copywriter. A Brazilian and a Spaniard, began their partnership as ECDs at Ogilvy Brazil.




NBCUniversal Telemundo Enterprises announced it has named Beau Ferrari to Executive Vice President of NBCUniversal Telemundo Enterprises. Ferrari previously served as Executive Vice President, Corporate Strategy and Development for Univision Communications Inc. He will be based in Miami and will report to Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.In this role, Ferrari will oversee finance, operations, corporate strategy and development to manage growth and profitability for NBCUniversal Telemundo Enterprises.Ferrari held various senior leadership and operating roles during his eight years at Univision Communications. Prior to Ferrari joining Univision Communications, he was co-founder and partner at Royal Palm Capital Partners.




descarga (10)Dave Watson has been promoted to president and CEO of Comcast Cable. He succeeds Neil Smit, who was elevated to vice chairman of Comcast Corp. Watson has been chief operating officer of Comcast Cable since 2010 and has held several executive positions at Comcast since joining the company in 1991.





descarga (9)Jeff Jones is leaving his post as president of Uber after less than a year.  He was previously chief marketing officer at retail chain Target.








descarga (8)72andSunny has promoted Jenny Campbell to managing director of its Los Angeles office. Her responsibilities include overseeing the agency’s growth through new business initiatives and management of its existing client relationships. She replaces Chris Kay who was recently promoted to partner and now has an international remit at the agency.Campbell originally joined the agency in August to run HECHO EN 72, the maker lab and production studio located inside the MDC Partners-owned agency.



bobBob Rupczynski has joined McDonald’s Corp.as  Global VP-media and customer relationship management.Rupczynski joins McDonald’s from Mondelez International Inc., where he was VP-head of global media and digital.Mr. Rupczynski reports to McDonald’s Exec VP and Global Chief Marketing Officer Silvia Lagnado. McDonald’s said he will work on accelerating the company’s push to “target, personalize and optimize its marketing effort.”



descarga (6)Marcos de Quinto is leaving his position as global chief marketing officer of Coca-Cola. He has held the post since Jan. 2015 and joined the Coke marketing department in 1982. De Quinto will not be replaced, however, Coke is restructuring by consolidating its marketing, customer and commercial leadership strategy into one function to be led by newly named chief growth officer Francisco Crespo, according to an Ad Age report. Crespo has been with Coke for 28 years and is currently president of the company’s Mexico operations.






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People change positions, get promoted or move to other companies. Portada is here to tell you about it. (UPDATED: With comments from Jason Riveiro.)

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

322877The Board of Directors of Caribevision, composed of its three owner partners, Alejandro Burillo Azcárraga/Grupo Pegaso, Mediaset/Telecinco Spain and vassal TV Group, has appointed Mr. Carlos Vasallo as President and CEO of America CV Network.America TeVé has 10 thousand square meters of facilities in Hialeah Gardens, a workforce of 300 employees and three fully equipped studios, as well as space for another three studios.


unnamed (1)Univision Communications Inc. (UCI), the media company serving Hispanic America, named Jorge “Pepo” Ferradas president of UCI’s music division. He will be responsible for the development of an integrated music strategy for all music-focused efforts across the company including UCI’s music tentpole events and working with the Company’s radio programming team. Ferradas will be based in New York and report to Isaac Lee, Chief News and Digital Officer for UCI, and CEO of FUSION. Ferradas past roles include managing Shakira’s efforts across all Spanish-speaking markets. Ferradas also served as managing director of Global Talent Service at Universal Music Group and in different capacities at Sony Music Entertainment .

unnamedIn addition, Univision has also appointed Beau Ferrari to the newly created position of executive vice president, Corporate Strategy and Development for UCI, effective immediately. He will remain based in Miami and will report to Frank Lopez-Balboa, chief financial officer of UCI. In this new expanded role, Ferrari will partner with UCI’s division leaders  on strategic business initiatives, investments and merger and acquisition efforts that will be critical to the Company’s ongoing growth.



Copyright: 2013 Matt Harbicht

INNOCEAN Worldwide Americas has announced that Eric Springer has been named INNOCEAN USA Chief Creative Officer (CCO), a new position at the agency. As the agency continues to build its arsenal of top talent, Eric will lead the creative team and play a key role in driving innovation. He will report to INNOCEAN USA CEO, Steve Jun.Most recently serving as CCO of Ignited, Springer brings more than 20 years of experience to the growing agency and has worked on a range of brands including Volkswagen (VW), Coors and Taco Bell. In his most recent roles, Springer led a global team to win back the coveted Levi’s account while running FCB/West. He spent the past year turning Ignited, a small LA based social media agency, into a 360° shop. (Check out our Agency Profile of Innocean USA)

3044a29La Voz Media Group has added former Managing Director of Accuen Michael Mamarella to the board of advisors. Michael brings extensive expertise in the programmatic world and will help La Voz Media Group plan effective strategies to ensure the continued success of the company by bringing true insight into what the brands and agencies are looking for when trying to reach the coveted US Hispanic demographic. He will also advice and support key revenue initiatives.La Voz Media Group, the company behind La Voz Daily, Mujer Daily, Cocina Daily among other properties, has already reached over 3 Million unique monthly visitors on their websites since launching a little over a year ago.

Version 2The Telemundo Station Group has announced that José Alberto Suárez has been named President and General Manager of Telemundo 60 San Antonio / KVDA, the local Telemundo station owned by NBCUniversal that serves Spanish-speaking viewers in the San Antonio market. Suárez, who starts his new role immediately, will report to Manuel Martinez, President, Telemundo Station Group.


Telemundo 52 Los Angeles / KVEA has announced that:

38e2e08 Enrique Chiabra has been named Co-Anchor for Telemundo 52’s weekday morning newscasts, Noticiero Telemundo 52 a las 5 AM y 6 AM.




AAEAAQAAAAAAAAOXAAAAJDU4NGFiZjAyLWZlMGUtNDQ1OS04ZWI2LTVmMzZhMDI5ZWUxMgYara Lasanta will be Telemundo 52’s new Weather Anchor for the station’s weekend newscasts, Noticiero Telemundo 52 a las 5:30 PM y 11 PM.




Julio-Vaqueiro-1a-01-24Julio Vaqueiro, who joined Telemundo 52 in 2013, is the new weekday evening news Co-Anchor for Noticiero Telemundo 52 a las 5:30 PM, 6 PM y 11 PM.

Vaqueiro’s time change is effective immediately and Chiabra and Lasanta will make their on-air debut in mid-to-late January 2016.


RobertDiGiovanni_Headshot-cd86ecd0ca8e9756a9c8684a4c521239Robert DiGiovanni has been named president, client services, at media agency MEC, where he will oversee day-to-day operations for global and U.S. clients and provide strategic leadership. He will also become a member of the executive leadership committee in North America. DiGiovanni was most recently chief marketing officer, growth markets for global consulting company Mercer and was based in Singapore. Prior to that, he held executive positions at Ogilvy & Mather in both Asia and New York. He also worked at Mullen in Boston.


pedro green.pngTelemundo Denver / KDEN announced that Rosy Zugasty has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM. Zugasty, who will make her on-air debut on January 19, joins News Anchors Pamela Padilla and Guillermo Martínez, Weather Anchor Ariel Rivera Vázquez, Sports Anchor Carlos Rausseo and an enterprising news team to help deliver the local news and up-to-the-minute information that affects Spanish-speaking viewers throughout Denver and the state of Colorado.Zugasty joins Telemundo Denver from Univision El Paso / KINT, where she worked as a multimedia journalist, fill-in news and weather anchor and producer since 2011. Prior to this, Zugasty worked at the local Televisa station located in Ciudad Juarez, Mexico from 2008 to 2011.


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