ONLINE VIDEO ROUND UP: Vimeo, Amazon, Verizon, Adsmovil and More
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Is Latin America adopting header bidding? Does it really lead to increased transparency between buyers and publishers? We look at these topics and speak to some regional industry leaders to gain insight on header bidding’s role in the adoption of programmatic buying.
Copa America Centenario becomes a huge success, AOL buys Batanga, Major firms will learn from Sprint’s CMO choice, Univision will not IPO…. How Portada’s Editorial team sees the year unfolding from a marketing and media perspective. Some predictable bets, some more gusty ones…We will see!
Hispanic consumers love music, and they’re more likely than the general U.S. population to use mobile devices. Put those things together and marketers get an emotion-fueled rocket to their hearts and minds. Portada’s Digital Media Correspondent Susan Kuchinskas, on how marketers use music to connect with Hispanic audiences through mobile media.
National Public Radio is on a hunt for Hispanics. Also for millennials, multicultural programming, and a wider view of America that includes the entire continent. It thinks its mobile app may be the way to get there. Find out how NPR, Batanga and other media properties are using apps to reach Hispanics.
Batanga Media is acquiring Bolsa de Mulher, a women’s online destination in Brazil and a portfolio company of Ideiasnet. According to the agreement, Ideiasnet will also obtain a 7%