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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Xavier Mantilla, SVP Multicultural, UMXavier Mantilla has been appointed as SVP Multicultural Media at UM Worldwide in New York. Mantilla will manage Multicultural clients across IPG Media Brands agencies (UM, J3, Initiative, BPN etc) to reach multicultural segments through a Total Market approach. Previously Mantilla worked as Partner-LATAM Client Manager//UM Latin America.

Alex SanchezAlex Sanchez Sobrino has been appointed VP, General Manager, at Telemundo in Orlando (a ZGS Communications station). Sanchez previously worked at multicultural advertising placement firm EPMG and before that at Hearst Media Services as vice president of advertising and marketing for the Houston Chronicle Media Group and as publisher and general manager for La Voz.

oscar castroOscar Castro (photo) joined Alcance Media Group as the Northeast Account Executive. He will be based in AlcanceMG’s corporate world headquarters in San Francisco. Castro has over 15 years’ experience in technology & digital media sales,in companies including Message Bus, Vidi Emi and Resilience Corporation.

Claudia MercadoClaudia L. Mercado has joined Alcance Media Group as an Account Executive for the West Coast Region.She has an MBA from the Lorry I. Lokey Graduate School of Business and seven years of Sales and Business Development experience in the technology sector.

jose martinezJose Andres Martinez Rodriguez is joining Listen Up Español, the Spanish language call center for the U.S. Hispanic market, as their new General Manager. In his new role, Martinez will lead call center operations from the Hermosillo, Mexico location. In addition, he will work with upper management and oversee hundreds of call center agents. He counts with many years of experience in both customer service and contact center technology, working for companies such as Banamex, Prosa Carnet, Scotiabank,and Teletech among others.

rmAfter 8 years, Rachel Strauss Muniz (photo)is leaving Time Inc. April 11th was her last day at People en Español.

 

 

jasonJason Shulman (photo) was named senior Vice President of sales at mobile video advertising company Vdopia. In his new role, he will be responsible for North America media and programmatic revenue. Shulman was most recently head of sales at marketing platform Spotzot. Prior to that, he was VP, digital brand development for Billboard. He also worked on the startup of video ad exchange Adap.tv.

0329-Velasco-AznarWhitney Velasco-Aznar (photo)has been named Vice President of Marketing at GO Veggie!, formerly Galaxy Nutritional Foods. Velasco-Aznar has more than 20 years of experience ranging from blue-chip multinationals General Mills, Nestle, Mars and Hormel Foods to startup Beyond Meat.In her new position, Velasco-Aznar will direct all marketing and communications and report into GO Veggie!’s CEO, Rick  Antonelli.

Read prior Changing Places weekly editions.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Lauren ZalaznickNBC Universal executive Lauren Zalaznick will be leaving the media company after less than a year in a job focusing on digital initiatives, CEO Steve Burke said in a memo on Friday. Zalaznick, 50, had been at NBC Universal for 12 years and is the latest executive to exit the company as part of a reshuffling by Burke. Comcast has owned NBC Universal in its entirety since March. Zalaznick’s current direct reports in her digital portfolio will be divvied up by Cesar Conde, the former Univision programming exec who joined NBCU International earlier this month, and Jeff Shell, the NBCU Intl. topper who will move back across the pond to become chairman of Universal Film Entertainment Group in January. Zalaznick will stay at the company during an unspecified transition period and then move on to a consulting role, according to Burke’s memo obtained by Reuters on Friday.

Laura Desmond, CEO of Publicis Groupe media agency network Starcom MediaVest Group, has resigned from the board of video ad tech company Tremor Video. She gave her notice in August and her departure from the video ad network was effective September 26, 2013. She had served as a member of Tremor’s board since January 2012. This summer, observers  flagged Ms. Desmond’s board position as a conflict-of-interest, but Ms. Desmond has remained mum about the criticism that erupted.

El Nuevo Herald’s executive editor Manny Garcia is exiting El Nuevo Herald to join the Naples Daily News. In a memo first reported by Random Pixels, Herald publisher David Landsberg told the newsroom that Garcia was set to leave after 23 years with the company.An El Nuevo story later confirmed his departure was to take over at the Scripps-owned Daily News on Florida’s Gulf Coast.

Laura Martinez has accepted a job as the New York City-based Senior Editor of CNET en Español. Martinez will no longer work as Portada’s Senior Correspondent.

Univision announced two  appointments to its executive team ; Rick Ehrman, a 20-year industry veteran, has joined the Company as executive vice president of Corporate Business Development and Jennifer Ball, who joined Univision in 2008, has been promoted and named executive vice president of Content Distribution Marketing and Partnerships. Both executives will be based in New York and report to Tonia O’Connor, president, Content Distribution and Corporate Business Development.

The National Hispanic Corporate Council announced the appointment of Octavio A. Hinojosa Mier as its new Executive Director. Hinojosa Mier comes to NHCC with more than nine years of nonprofit executive leadership and corporate development experience. He will provide day-to-day leadership, vision, and strategic direction in growing the organization’s membership within Fortune 1000 corporations, as well as strengthening the organization’s initiatives in the area of corporate best practices as it relates to the growing importance of the U.S. Hispanic market.

Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. Victor will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida. In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer

INGRID.REYESMulticultural media placement firm EPMG announced the appointment of Ingrid Reyes to its executive team in the role of executive vice president, director of client solutions, strategy, and value. Ingrid will take the lead in client specific cross-platform media strategy, leveraging EPMG’s capabilities from print media to full scope digital solutions and content marketing.In addition, EPMG announced that Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing. Sánchez’s main focus will be put on driving growth in digital and print integrated platforms. He will oversee EPMG’s national sales team. Sanchez joins EPMG, a leading print and digital media placement firm in the multicultural space, from The Houston Chronicle’s La Voz, where he was the publisher and general manager.

Ivonne Kinser has joined Haggar Clothing Co. in the role of Digital Marketing & PR Director. A native of Venezuela, Ivonne brings to Haggar more than fifteen years of experience in comprehensive brand, social and digital marketing working with Fortune 500 companies including American Airlines, Home Depot and Unilever as well as with technology and e-commerce startups in the retail, fashion and investment industries.

What? Ingrid Reyes has been appointed EVP, Director of client solutions, strategy and value at EPMG.
Why it matters:  EPMG is ramping up its executive leadership with an executive that has a substantial agency and client background. The move should increase EPMG’s capabilities to sell Hispanic digital and print media, particularly in the face of the upcoming 2014 Soccer World Cup opportunity.

INGRID.REYESMulticultural media placement firm EPMG has announced the appointment of Ingrid Reyes to its executive team in the role of executive vice president, director of client solutions, strategy, and value.

Ingrid will take the lead in client specific cross-platform media strategy, leveraging EPMG’s capabilities from print media to full scope digital solutions and content marketing. This appointment is in line with Alex Sanchez recent hiring as Executive Vice President and Director of Hispanic Media and Custom Publishing.

Reyes is charged with developing the strategies and programs that will drive ROI for EPMG’s growing client base.

Most recently, Reyes was managing partner, director of multicultural North America of  Mindshare NY.  She led all multicultural business for accounts such as  Sprint,  Kimberly Clark,  CVS,  Abbott Pharmaceuticals,  BP/Castrol Oil,  AM/PM,  ARCO,  Regions Bank,  American Family Insurance,  USMC, Rent-A-Center, among many others.She led and helped grow Mindshare’s multicultural media division with 2011 billings of over $250 million from the U.S. Hispanic, Asian, LGBT, and African-American. Prior to her move to Mindshare NY, Reyes worked at Globalhue and Anita Santiago, where she presided over the creation of two separate multicultural media divisions. She has worked with accounts  such as  Verizon,  Toyota Motors,  IKEA,  Carl’s Jr. Restaurants,  XM Radio,  Disney,  ABC.

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Alex Sanchez
Alex Sanchez

Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing.  Sánchez’s main focus will be put on driving growth in digital and print integrated platforms. He will oversee EPMG’s national sales team. Sanchez joins EPMG, a leading print and digital media placement firm  in the multicultural space, from The Houston Chronicle’s La Voz, where he was the publisher and general manager.

Trevor Hansen, CEO of EPMG, tells Portada that with the rapid growth in EPMG’s digital platform and overall growth in Hispanic print media, “Alex will be focussing on the synergy of these vehicles along with experiential opportunities where appropriate to create and deliver strong multi platform programs to our clients. An example of this is our forthcoming multi market/national World Cup program.”

“Alex has proven to be a leader in the advertising and communications industry and we are pleased to add him to our team,” Hansen, adds. “His experience, passion, and leadership will be a huge asset to our company, agency, and client partners.”

Brad Branson – General Manager Hispanic at The Houston Chronicle

Prior to joining the EPMG executive team, Sánchez worked at Hearst Media Services as vice president of advertising and marketing for the Houston Chronicle Media Group and as publisher and general manager for La Voz. It is not clear whether La Voz will get a new publisher. However, Brad Branson was recently promoted to the position of General Manager – Hispanic, Automotive at Hearst Media Group – Houston Chronicle and La Voz de Houston.

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