We are excited to announce that Katrina Ithier, Multicultural Manager, National Video Investment at GroupM’s Essence is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The board’s next in-person meeting will be at Portada NYC on September 11, 2019.
An experienced Activation Manager with a demonstrated history of working in the marketing and advertising industry for over 10 years, Katrina currently leads the Multicultural Center of Excellence on the Universal Pictures team at Essence.
Previously, she spent seven years as part of Mediavest’s Multicultural arm, MV42, where she worked on Comcast and Cox Communications before moving into a dual role as Hispanic and General Market Supervisor on Post Foods and Duracell.
Her continued passion for Multicultural media drives her to, not only learn but continue to educate the importance of the Latino audience in her new role. Being a strong marketing professional, her skills include media negotiating and investment across Local and National TV & Radio, promotional sponsorship executions, product integrations, client solutions, team building, and management as well as maintaining strong partnerships across the media landscape.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
(Looking for your next Career move? Check out Portada’s Career Board!) Telemundo 40 / KTLM announced that Carlos Yustis has been named weekday Sports Anchor for NoticiasTelemundo 40, which airs Monday through Friday at 4 PM, 4:30 PM, 5 PM and 10 PM. Yustis will make his on-air debut on June 19 and will join news anchors Dalila Garza and Carlos Sánchez, weather anchor Tania Leal and a dynamic team of reporters that deliver local breaking news to Spanish-language viewers throughout the Rio Grande Valley.Yustis is a national Emmy-award winner and joins Telemundo 40 after working as an Associate Producer and Anchor for Telemundo Deportes in Miami, Florida since 2016.
Humberto Cruz is the new position as Head Of Commercial Operations at Havas Media Group.Previously, he was Head of Socialyse LATAM and USH at Socialyse for almost two years.
GroupM recently announced the merger of its media agency Maxus and MEC. As a result, digital agency Essence will transform into a fuller-service agency providing both digital and traditional media services.Three senior Maxus executives are now shifting to roles at Essence:
Steve Williams has been named Essence CEO of North America; he currently holds this title at Maxus.
Rob Reifenheiser, current Essence CEO of The Americas, will shift to the newly created role of executive director.He will help Essence winning and integrating multi-agency clients across both the agency and GroupM.
Nick Baughan will become CEO of Essence EMEA.
Damian Blackden is also joining Essence as Chief Strategy Officer; he currently holds the title at Maxus.
Simeon Duckworth will step into the role of global head of strategy & analytics, responsible for driving the agency’s analytical capability across both digital and analog channels.
Garrick Schmitt has been named global director, experience design, charged with further bridging Essence’s regional creative teams across North America, EMEA and APAC.
Rosemary Ravinal has been appointed Univision Communications Inc. (UCI) Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI’s portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media. She will be based in Miami and report to company EVP & Chief Communications Officer Rosemary Mercedes. Before UCI, Ravinal was a senior counselor on Hispanic business strategy for Toyota Motors North America at República, the Miami-based multicultural marketing agency.
After two-and-a-half years, Rob Horler is no longer US CEO of media network Dentsu. Horler left Dentsu to “pursue other opportunities”.Horler was appointed CEO of Dentsu Aegis US in 2015.
Jack Smith was named to the newly created position of chief product officer, North America, at GroupM.He was previously chief strategy officer of [m]Platform, the GroupM addressable and programmatic media data and technology unit.
Carla Serrano has been promoted to worldwide chief strategy officer for agency holding company Publicis. She was most recently CEO of Publicis New York and prior to that served as chief strategy officer of Publicis North America. Serrano joined Publicis in 2014 from Naked Communications, where she was CEO.
Litmus, the provider of an email creative platform, has named Erik Nierenberg as CEO.
Hearst Ventures has appointed Dave Famolari managing director. Famolari, who previously served as a director of Verizon’s ventures arm, will work from New York with another managing director of Hearst Ventures, Darcy Frisch, and focus on U.S.-based investments.
Ciro Sarmiento, Chief Creative Officer at Dieste, has joined Círculo Creativo as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.
gyro has appointed media and marketing veteran Angela Kyle for the new role of Head of New Business Development for the U.S.Kyle will lead new business efforts, and cross-network collaboration for the Dentsu Aegis-owned agency as well as partnerships for gyro in the U.S. She reports to gyro Global President Stuart Giddings.
Agency Y&R PR has appointed Olga Fleming to the newly created role of CEO.Based in New York, Fleming is reporting to Cohn & Wolfe Group CEO Donna Imperato and overseeing 30 staffers. Y&R PR’s executive team also includes EVP and deputy director Courtney Walker, EVP and creative strategist Jeff Cammisa, and EVP of client services Jon Hendl.