SALES LEADS: BIC, Adobe, L’Bel…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
SpotX’s new data reveals that the portion of overall ad budgets spent with OTT inventory owners increased from 8 percent in October 2016 to over 26 percent of total spend for October 2017.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What:Adobe has entered into a definitive agreement to acquire TubeMogul for approximately US$540 million net of debt and cash. Why it matters: TubeMogul acquisition brings a
Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
Adobe Systems Incorporated has announced it has entered into a definitive agreement to acquire privately held Neolane, a cross-channel campaign management technology, headquartered in Paris,
Adobe Systems Incorporated has announced it has entered into a definitive agreement to acquire privately held Neolane, a cross-channel campaign management technology, headquartered in Paris,
Conde Nast just announced the introduction of” digital catalyst groups” to facilitate digital audience buying processes. Christopher Reynolds, VP of marketing analytics at Conde Nast,
Guilherme Toussaint, Senior Account Executive at Adobe Omniture Business Systems for Latin America and the Caribbean, says that “digital marketing is a priority division for