The 2017 season saw Formula 1 register an increase in audience figures across both TV and digital platforms compared to the previous year. Brazil was the 2nd strongest market with a 13.4% audience growth.Brazil is still the biggest TV market with more than 76 million viewers.
A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Our ninth annual #PortadaLat Forum took place on June 7 and 8 the Miami Hyatt Regency. Experience the event again through its pictures.
We spoke with agency and brand executives to learn about their travel marketing plans for 2017.
Apps are at their peak and we will be seeing many ad-tech companies developing specific apps for each market under one same platform. As a result, mobile app producers will have to increase the current benefits of existing apps. Here are our 4 top mobile app predictions for 2017.
Here is what Portada is planning for 2017 in order to meet the growing demand of our audience in traditional and new content areas. Below the exciting expansion we are planning with our valued partners.
We just published articles about the plans of key brand, agency and media executives for the next year. We also want to let our audience and marketing partners know what we are planning for 2017, the second year of our investment and expansion phase initiated earlier this year with the launch of new websites and new hires. To fine-tune our strategy we asked our readers and advertisers what they want to see more of. And, here is what we are going to do.