Ronalee Zarate-Bayani

Chief Marketing Officer

Los Angeles Rams

Ronalee Zarate-Bayani is the Chief Marketing Officer for the Los Angeles Rams. In this role, she is responsible for defining and building the Rams brand, serving as a key member in shaping the experiences and value proposition of the new 300-acre Los Angeles Stadium and Entertainment District at Hollywood Park, and creating a modern LA entertainment experience for the next generation of fans.

Prior to joining the Rams, Ronalee was Head of Global Integrated Marketing Communications and Digital Advancement for the Hershey Company. In that role, she focused on establishing modern marketing excellence, ensured Hershey’s portfolio of brands had compelling consumer experiences, and built enhanced digital capabilities. Prior to Hershey, Ronalee worked in multiple leadership roles at Visa Inc with an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing campaigns. While there, she formed a new internal marketing consulting group that embedded cultural and social insights into brand strategies and led the development of digital-first, new product launches. Prior to Visa, Ronalee cultivated her zeal for brand building through various marketing roles with Taco Bell that started in Brand Marketing, then Brand Communications and then culminated in leading the Digital Team.

Ronalee is passionate about building brands, especially through modern digital experiences, and has over 15 years of marketing experience across a variety of industries. Throughout her career, she focused on growing brands and cultivating winning teams both as an entrepreneur and an intrapreneur in global companies around the world, including Japan, South Africa, and the Philippines.
Ronalee holds an M.B.A. from the Stanford Graduate School of Business and graduated summa cum laude with a B.A. in Political Science from the University of California, Irvine.

March 15, 2019

Speaker at

Portada Los Angeles

Loews Santa Monica, CA

Passion-Point Marketing: Sports, Music and Entertainment – Portada Los Angeles

Portada Los Angeles will provide a unique setting for brand marketers to explore the enormous opportunities sports, music and entertainment content offer to engage consumers in Multicultural America.

Portada Los Angeles will also be the meeting point for Portada’s Council System with the Brand Star Committee, the Agency Star Committee and the Sports Marketing Board holding their first 2019 in-person meetings during the event.