Rich Orosco

EVP, Brand & Community

Los Angeles Football Club

Rich is a 20-year entertainment, consumer products, and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. He is the winner of the 2018 Major League Soccer Marketing Executive of the Year Award. Prior to LAFC, he co-founded American-made menswear brand Exley, served as the Co-General Manager of the Los Angeles Matadors in the World Series of Boxing, Vice President of Marketing at Warner Bros. Television where he oversaw the marketing launch of “TMZ on TV”, and the Executive Director of Advertising and Promotion at CBS Paramount Television for the #1 Entertainment News Magazine, “Entertainment Tonight”.

Rich is a co-founder of the LAFC Youth Leadership Program which mentors at-risk high school students through sport, serves on the board of the Bresee Foundation Youth Center, and is a guest lecturer at USC’s Annenberg School for Communication and Journalism and Emerson College Los Angeles. He received a BBA degree in Marketing from the University of Texas at Austin.

March 15, 2019

Speaker at

Portada Los Angeles

Loews Santa Monica, CA

Passion-Point Marketing: Sports, Music and Entertainment – Portada Los Angeles

Portada Los Angeles will provide a unique setting for brand marketers to explore the enormous opportunities sports, music and entertainment content offer to engage consumers in Multicultural America.

Portada Los Angeles will also be the meeting point for Portada’s Council System with the Brand Star Committee, the Agency Star Committee and the Sports Marketing Board holding their first 2019 in-person meetings during the event.