John Passerini

Global VP Interactive Marketing

Sotheby’s International Realty

John Passerini has been the Global VP of Interactive Marketing for the Sotheby’s International Realty brand since 2008. Passerini is responsible for strategizing, creating and managing all digital marketing solutions including the brand’s web and mobile platforms, search engine marketing efforts, social media, content management, analytics, video platform, virtual and augmented reality and property syndication. The initiatives and platforms developed by the digital marketing team are designed to create brand awareness and enhance business growth in markets around the globe connecting the real estate professional with the real estate consumer no matter where they are and on their preferred device.

April 3, 2019

Speaker at

Data & Content Marketing Forum

New York City

How Brand Disruptors are Unlocking the Opportunity – #PortadaNYData

Retailers and direct-to-consumer brands are having the thrill of their lives. Flux is the new business as usual and the way data and content are leveraged plays a pivotal role in determining ROI. At Portada’s Data & Content Marketing Forum we will be sitting down with leaders who will explain how content influences commerce and analyze how data determines their content strategies.