Global VP Interactive Marketing
Sotheby’s International Realty
John Passerini has been the Global VP of Interactive Marketing for the Sotheby’s International Realty brand since 2008. Passerini is responsible for strategizing, creating and managing all digital marketing solutions including the brand’s web and mobile platforms, search engine marketing efforts, social media, content management, analytics, video platform, virtual and augmented reality and property syndication. The initiatives and platforms developed by the digital marketing team are designed to create brand awareness and enhance business growth in markets around the globe connecting the real estate professional with the real estate consumer no matter where they are and on their preferred device.