Past Events


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  • Past Events & Speakers









    • Marine Garmrouguian

      Head of Programmatic at Affiperf Mx

      Havas Media Group

      @HavasMedia

      Marine Garmrouguian

      Head of Programmatic at Affiperf Mx
      Havas Media Group
      @HavasMedia

      Marine

      Bio soon.

    • Ali T. Curi

      President

      Hispanic Professionals Networking Group (HPNG)

      Ali T. Curi

      President
      Hispanic Professionals Networking Group (HPNG)

      Ali T. Curi
    • Brian Cristiano

      CEO

      Bold Worldwide

      Brian Cristiano

      CEO
      Bold Worldwide

      Brian Cristiano
    • Christian Borjon

      Director Hispanic Sales & Marketing / Sprint & SPG

      Samsung

      Christian Borjon

      Director Hispanic Sales & Marketing / Sprint & SPG
      Samsung

      Christian Borjon
    • Crystal Hudson

      Principal Officer, Sports & Affinity Marketing

      Amtrak

      Crystal Hudson

      Principal Officer, Sports & Affinity Marketing
      Amtrak

      Crystal Hudson
    • Gustavo Aguirre

      Associate Brand Manager Coors Light at MillerCoors

      MillerCoors

      Gustavo Aguirre

      Associate Brand Manager Coors Light at MillerCoors
      MillerCoors

      Gustavo Aguirre
    • Ignacio Cassinelli

      Co-Founder Blogsi

      Blogsi

      Ignacio Cassinelli

      Co-Founder Blogsi
      Blogsi

      Ignacio Cassinelli
    • Jaime Cardenas

      CEO & Founder

      AC&M Group

      Jaime Cardenas

      CEO & Founder
      AC&M Group

      Jaime Cardenas
    • Jimmy McIntyre

      Director of Consumer Marketing

      Sports Endeavors, Soccer.com

      Jimmy McIntyre

      Director of Consumer Marketing
      Sports Endeavors, Soccer.com

      Jimmy McIntyre
    • Mariela Ure

      SVP, Hispanic Segment Strategy

      Wells Fargo

      Mariela Ure

      SVP, Hispanic Segment Strategy
      Wells Fargo

      Mariela Ure
    • Muhammad AL-Kahlout

      Social Media Manager

      365 Inc.

      Muhammad AL-Kahlout

      Social Media Manager
      365 Inc.

      Muhammad AL-Kahlout
    • Pattie Falch

      Director, Sponsorships & Events

      Heineken USA

      Pattie Falch

      Director, Sponsorships & Events
      Heineken USA

      Pattie Falch
    • Russel Sargeant

      Director, NBC Sports & Telemundo Global Sports Sales

      NBC Universal

      Russel Sargeant

      Director, NBC Sports & Telemundo Global Sports Sales
      NBC Universal

      Russel Sargeant



  • DAY ONE



    1:15 PM

    REGISTRATION OPENS

    1:40 PM

    SETTING THE STAGE

    Wake-up call for marketers! If you don’t engage the Latina Millennial your brand most likely will not make it.

    WELCOME & INTRODUCTION:

    • Ali Curi, MC
    • Marcos Baer, Publisher, Portada

    Description:

    Why attending #Portada15, starting with the Sports Marketing Forum, is essential for any marketer who wants to succeed in Multicultural America.

    1:45 PM

    THE DRIVERS OF THE MULTICULTURAL SPORTS MEDIA LANDSCAPE

    The main sports events over the next 4 years and how your brand should take advantage of them.

    Moderator:

    • Brian Cristiano, CEO, Bold Worldwide

    Panelists:

    • Pattie Falch, Director Sponsorships & Events, Heineken USA
    • Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales
    • Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors, Soccer.com

    Description:

    Marketers are keen to engage multicultural audiences with sports content, but the sports media landscape can be complex to analyze. Key Insiders will provide insights about their experiences with different properties and their demos.

    2:30 PM

    AMAZING ACTIVATIONS

    How best-in-class Marketing Campaigns engage the Sports Crazy Hispanic Consumer.

    Moderator:

    • TBD

    Panelists:

    • Jennifer Mc Bride Castro, Senior Brand Manager, Dish
    • Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo

    Description:

    When it comes to engaging the Sports Crazy Hispanic, activation planning and details are key. Find out from three major brands how they plan and execute Hispanic Sports Marketing Campaigns. All you need to know. From Planning to the POS and from Influencer Marketing to Integrations.

    3:15 PM

    CASE STUDY: LOS FANATICOS DEL FRIO

    An interactive site for soccer fans and its substantial off-line integrations.

    Presenter:

    • Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors

    Description:

    Coors Light’s Fanaticos del Frio revolutionized the way U.S. fans experience the Mexican Soccer League through an-in depth and interactive online soccer experience. A presentation by one of the main architects of this interactive content marketing effort and its off-line integration.

    3:45 PM

    COFFEE BREAK

    4:15 PM

    MEET A LATINO NASCAR DRIVER

    The complexion of NASCAR is changing. Hispanic drivers like NASCAR XFINITY Series Daniel Suárez are leading the ethnic diversification in this popular sport.

    • Daniel Suárez, NASCAR XFINITY Series driver.
      interviewed by Jairo Giraldo, el editor de Deportes de El Diario.

    Description:

    • What goes on in the mind of a (Hispanic) race car driver?
    • Why ethnic diversification is key to Nascar’s Future
    4:30 PM

    THE TRENDSETTING MULTICULTURAL SPORTS CONSUMER

    Why multicultural consumers sports affinities are trendsetting for the overall U.S. population. A review of the sports they most like and why.

    Moderator:

    • Kyle Harris, EVP, Mundial Sports Network

    Panelists:

    • Gustavo Guerra, Brand Director, Tecate & Tecate Light
    • Crystal Hudson , Principal Officer, Sports & Affinity Marketing, Amtrak
    • Jaime Cardenas , CEO and Founder, AC&M Group
    • Daniel Suárez, NASCAR XFINITY Series driver.

    Description:

    • Soccer, Baseball, Hockey, Racing, Football or Boxing which sports are liked the most and by what demo?
    • Sports-Next: Wearables, Apps and Games. Health and Entertainment Trends for the Multicultural Consumer.
    5:15 PM

    SPORTS SOCIAL MEDIA MARKETING

    Trends and outlook for the evolution of different social media platforms. An evaluation for influencers and brands.

    A CONVERSATION BETWEEN TWO EXPERTS

    • Ignacio Cassinelli, Co-Founder, Blogsi in conversation with Muhammad AL-Kahlout, Social Media Manager, 365 Inc

    Description:

    Social media platforms have changed tremendously since they emerged less than a decade ago. Find out from a major sports influencer and a top sports brand which social media platforms you should use and how.

    6:00 PM

    ADJOURNMENT

  • DAY TWO



    45339

Portada’s 2017 Sports Marketing Advisory Board:

  • John Alvarado, VP, Brand Marketing, Crown Imports
  • Ed Carias, Sr. Brand Manager, el Jimador Tequila – North American Region, Brown-Forman
  • Ramiro Crespo, Multicultural Web and Digital Strategy, Sprint
  • Dan Donnelly, EVP, Managing Director, Publicis Media Sports
  • Daniel Keats, Director, Sports and Sponsorships, Consumer Marketing, Allstate Insurance
  • Ivonne Kinser, ‎Director, Digital Strategy & Innovation, Avocados From Mexico
  • Jorge Inda Meza, Marketing Director, Region West, Anheuser-Busch
  • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
  • Felix Palau, SVP, Marketing, Heineken
  • Mike Tasevski, Vice President, North America Sponsorships, MasterCard
  • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

Check out coverage and highlights from previous editions of the Sports Marketing Forum:


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