Wake-up call for marketers! If you don’t engage the Latina Millennial your brand most likely will not make it.

WELCOME & INTRODUCTION:

Ali Curi, MC
Marcos Baer, Publisher, Portada

Description:

Why attending #Portada15, starting with the Sports Marketing Forum, is essential for any marketer who wants to succeed in Multicultural America.

The main sports events over the next 4 years and how your brand should take advantage of them.

Moderator:

Brian Cristiano, CEO, Bold Worldwide

Panelists:

Pattie Falch, Director Sponsorships & Events, Heineken USA
Russell Sargeant, Director, NBC Sports & Telemundo Global Sports Sales
Jimmy McIntyre, Director of Consumer Marketing at Sports Endeavors, Soccer.com

Description:

Marketers are keen to engage multicultural audiences with sports content, but the sports media landscape can be complex to analyze. Key Insiders will provide insights about their experiences with different properties and their demos.

How best-in-class Marketing Campaigns engage the Sports Crazy Hispanic Consumer.

Moderator:

TBD

Panelists:

Jennifer Mc Bride Castro, Senior Brand Manager, Dish
Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo

Description:

When it comes to engaging the Sports Crazy Hispanic, activation planning and details are key. Find out from three major brands how they plan and execute Hispanic Sports Marketing Campaigns. All you need to know. From Planning to the POS and from Influencer Marketing to Integrations.

An interactive site for soccer fans and its substantial off-line integrations.

Presenter:

Gustavo Aguirre, Associate Brand Manager, Coors Light, MillerCoors

Description:

Coors Light’s Fanaticos del Frio revolutionized the way U.S. fans experience the Mexican Soccer League through an-in depth and interactive online soccer experience. A presentation by one of the main architects of this interactive content marketing effort and its off-line integration.

The complexion of NASCAR is changing. Hispanic drivers like NASCAR XFINITY Series Daniel Suárez are leading the ethnic diversification in this popular sport.

Daniel Suárez, NASCAR XFINITY Series driver.
interviewed by Jairo Giraldo, el editor de Deportes de El Diario.

Description:

What goes on in the mind of a (Hispanic) race car driver?
Why ethnic diversification is key to Nascar’s Future

Why multicultural consumers sports affinities are trendsetting for the overall U.S. population. A review of the sports they most like and why.

Moderator:

Kyle Harris, EVP, Mundial Sports Network

Panelists:

Gustavo Guerra, Brand Director, Tecate & Tecate Light
Crystal Hudson , Principal Officer, Sports & Affinity Marketing, Amtrak
Jaime Cardenas , CEO and Founder, AC&M Group
Daniel Suárez, NASCAR XFINITY Series driver.

Description:

Soccer, Baseball, Hockey, Racing, Football or Boxing which sports are liked the most and by what demo?
Sports-Next: Wearables, Apps and Games. Health and Entertainment Trends for the Multicultural Consumer.

Trends and outlook for the evolution of different social media platforms. An evaluation for influencers and brands.

A CONVERSATION BETWEEN TWO EXPERTS

Ignacio Cassinelli, Co-Founder, Blogsi in conversation with Muhammad AL-Kahlout, Social Media Manager, 365 Inc

Description:

Social media platforms have changed tremendously since they emerged less than a decade ago. Find out from a major sports influencer and a top sports brand which social media platforms you should use and how.