At Portada Los Angeles we will dive deep into passion point marketing‘s most imminent issues including:
Chief Strategy & Engagement Officer Grupo Gallegos
Executive Director California Milk Processor Board
Senior Brand and Latino Marketing Manager Intuit
Zach began his career 30+ years ago in account management on the full service agency side working at JWT, DDB and Chiat/Day. While at Chiat/Day in the early ‘90s, Zach was selected to be a part of Jay Chiat’s prestigious “Agency of the Future” task force, which helped to create the virtual office, a concept that was far ahead of its time.
After a decade on the creative agency side and foretelling a wave of media specialization, Zach joined Western Media (now Initiative) in 1995 as SVP, Group Account Director to manage Walt Disney business spanning multiple divisions of the company.
Zach joined Horizon in 2000 as EVP, General Manager and led the West Coast operation for 11 years before being elevated to Chief Growth Officer for the entire agency. During Zach’s tenure, he helped catapult the agency into the largest privately held media services agency in the U.S. Zach joined MBMG, a 13 year old agency as President in late 2015. MBMG is a full service media agency with experience in a wide range of categories including insurance, auto, retail, gaming and destination and is currently the 2nd largest buyer of national TV out of the West Coast.
Zach was the recipient of thinkLA’s prestigious “Leader of the Year” award acknowledging creative media leadership, an award typically given to agency creative directors. Zach is an active board member of thinkLA, the largest non-profit association founded to promote LA as a network of creativity and innovation in media, marketing and advertising. Zach is a graduate of Pepperdine University and is a regular guest speaker in their advertising program. He frequently moderates industry panels and authors articles covering various marketplace issues and trends.
Family. We have two boys, one in college and one in high school. Playing golf but humbled by the fact they outplay me.
Loews Santa Monica 9:50am
THE HISPANIC CONSUMER IN 2018: Insights from the 2018 Tax Season
Senior Brand and Latino Marketing Manager, Intuit
SHIFTING GEARS: What’s Next in the Changing World of Automotive Marketing
Associate Director, Multicultural Strategy, Canvas Worldwide
THE CULTURAL ATTUNEMENT IMPERATIVE
A discussion with got milk? / Toma Leche on what it takes for any brand to relate to multicultural audiences
President, MBMG Panelists
Chief Strategy & Engagement Officer, Grupo Gallegos United
Executive Director, California Milk Processor Board
Planning Director, Grupo Gallegos United
THE SOCCER OPPORTUNITY From MLS to World Cup, we will look at the potential for marketers around The Beautiful Game.
VP of Marketing and Communications, LA Galaxy
VP Marketing, Panini America
HOLLYWOOD AND LATIN AUDIENCES: What brand marketers need to know
LIGHT SNACKS AND REFRESHMENTS