Perla Patricia Aragon
CDO LATAM for LUXE DIVISION
Patricia has many years of experience in strategic digital branding / campaigns. She began her career in Katedra Communication Group where she was part of the marketing team, leading the launches of new editorial products for the marketing industry. She worked for brands such as Bancomer, Renault, Bacardi and Domino’s Pizza while she was at HAVAS Media Group and also Chrysler Group and Microsoft at Universal McCann. In 2012 she was part of the expansion of HAVAS MEDIA GROUP to the main cities of Mexico. She then returns to Mexico to start the project of digital transformation in the L’Oréal´s CMO Mexico and Latin America Team, leading the project of content and social strategy for LATAM & Indirect Ecommerce Acceleration of the group. Based in Miami, she is the current CDO Latam for LUXE DIVISION at L’oreal.