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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Rafael López de Azua

Rafael López de Azua

Head of Media and Digital, LATAM (Director)


Rafael López de Azua leads Media and Digital functions for Coty’s Luxury, Consumer Beauty, and Professional Divisions in Latin America. In this role, he is charged with transforming how the company plans and buys media to support commercial targets. He is truly focused on the consumer and the purchasing journey. To this end, Ravael helped launch and integrate Coty’s internal digital agency, Beamly, in both Miami and Sao Paulo.

Rafael López de Azua: Digital and E-commerce Expert

Rafael sponsors various special omnimedia projects that are enabling e-commerce in Mexico and Brazil. There are three external media agencies in five offices across the region that report to him.




Agency Star Committee LATAM 2019 Schedule


Meeting1Virtual Meeting, January (tbd)
Meeting211 Apr @ Portada Miami, Hotel EAST
Meeting3Easrly – August (tbd)
Meeting417 Oct @ Portada Mexico, Casa Lamm
IF YOU ARE INTERESTED IN MEETING THE ABOVE OR OTHER BRAND MARKETING DECISION MAKERS  who are members of Portada’s  Council System and demand a wide array of marketing services, please contact Portada Sales Manager Michelle Lopez.