Kerina Mora

Assistant Marketing Manager, Multicultural

Allstate

Kerina Mora provides input into the overall annual marketing plan and strategic efforts needed to drive the business objectives. Develops and implements year-round National advertising campaigns targeted to the US Hispanic consumer. Ensures campaigns are integrated and strategically aligned across all efforts. Activates advertising across multiple tactics and media. Supports the regional marketing teams with localization of national campaign efforts for assigned local markets. She oversees marketing budget for the segment.