Associate Director, Multicultural Strategy
Cynthia fell in love with the advertising industry working close to six years in the Multicultural Department at Western International Media on a variety of high profile accounts, including Buena Vista Pictures, Carl’s Jr. Restaurants, Bally Total Fitness, Kaiser Permanente, Honda, Dep products, Vons, The Home Depot and Disneyland. Over the next decade, she consulted for various Los Angeles-based agencies on General and Multicultural accounts, including Castells & Asociados, RLR Advertising and Anita Santiago Advertising. Prior to Canvas, she managed General Market strategy for BevMo! and In-Shape Fitness at Palisades Media Group, as Associate Media Director subsequent to supervising General Market Brand Strategy at Horizon Media on Jack in the Box.