Hispanic Print Advertising: Where are the opportunities for growth?
• The size of the Local and National Spanish-language Advertising Market
• Ad-categories in Newspapers and Magazines
• Growth Drivers, Impediments and Forecasts 2007-2012
• The size of the Local and National Spanish-language Advertising Market
• Ad-categories in Newspapers and Magazines
• Growth Drivers, Impediments and Forecasts 2007-2012
• The Sector, the Players, and Geographical Markets Internet:
Opportunities and Threats
• Growth Drivers and Forecasts 2007-2012
• Growth of National Spanish-language advertising
• The Hispanic Population: A Heterogeneous Crowd
• Content preferences: Advice for Editors
• The main players in the Spanish-language content market
• The Language Choice Question
• The Markets (Economic and Geographical)
• The Competition
• Growth Drivers, Impediments and Forecasts 2007-2012
• Hispanics Online, Advertisers beware
• The Hispanic Online Advertising Market: Sub-sectors
• Advertising Volume Estimates
• Analysis of Media Company Supply and Advertiser Demand
• Growth Drivers, Impediments and Forecasts 2007-2012
Portada expects the panregional advertising market to grow to an annual volume of more than $440 million by 2015 at an average annual growth rate of 6.8%. The in-depth study includes growth forecasts per media type, for different ad-categories and for the sector as a whole. Historical data and forecasts from 2009 until 2015. A detailed anaylysis of the main players on the meadia an advertiser side. New trends to take into account and more…
Paper copy price: $499 (direct mailed to you in paper format, call 1-800-397-5322 to order).
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What does it take to be succesful in the expanding market of print media for Spanish-speaking audiences? What are the most effective distribution methods? Who are the main players? Do Latin American publishers have an advantage in the US Hispanic print media market?
How much and in what sectors are advertising sales expected to grow? What are circulation sales going to do? Get the answers to these and other key questions in Portada®'s US Hispanic Print Media Report, a new study containing the latest research and surveys by Portada®'s team of analysts — Essential reading for any newspaper and magazine publisher interested in reaching Spanish-speaking audiences. 30 pages. US $695 per copy, 15% discount for Portada® subscribers.
Comprehensive and up-to-date information on more than 300 publications targeting Spanish-speaking audiences. Classified by name of publication, publishing company, name of publisher, frequency, circulation, type of content, reader profile, CPMs, main advertising categories, distribution strategy and more. Permits users to search and manipulate data quickly and easily. US $895 per copy, 15% discount for Portada® subscribers.
Keep abreast of recent changes and new accounts! With a Directory of Print Media Buyers subscription, you will receive a new, fully updated directory each quarter (4 total), plus a quarterly report on new accounts and accounts that have changed hands, including the names and contact information for media buyers handling the accounts. US $2,500 per annual subscription, 20% discount for Portada® subscribers.
An essential tool for your ad-sales effort!. It's easy to find advertising agencies, but much more difficult reach the print media buyers within those agencies and find out which brands they represent. Portada®'s new directory includes the names, phone numbers and accounts of the 1,000 most important media buyers/planners of print media targeting Spanish-speaking audiences. Permits users to search and manipulate data quickly and easily. US $1,200 per copy, 20% discount for Portada® subscribers
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Portada Quarterly Issue direct mailed in Hardcopy Format
Advertisers are increasingly targeting Spanish-dominant Hispanics via online advertising. There is a big opportunity for large Hispanic online media properties, such as Univision.com, MSN, Terra, AOL Latino, Batanga and others to capitalize on this trend. This opportunity also extends to properties that were born as print vehicles and are now establishing themselves online, since Latin American newspaper and magazine publishers have a wealth of content and their websites generate heavy traffic.
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National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1
ClickDiario, the newspaper website rep firm, has consolidated its vertical websites and launched targeted channels in Spanish language, choosing to represent their publications by name for the first time.
Media buyers speak out, How to Maximize Hispanic Print Investment, Research, Grassroots Marketing …
Synovate reveals initial results of Hispanic Readership Study, American Airlines Case Study, the value of Editorial Integrity, Portada® launches Portada® Ad-Tracking.