Sounding Off: “London 2012 is a brand race,” says M. Pizarro
The 30th Olympic Games are here and no one has stressed the fact that things have changed a lot since their first edition—and not only
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The 30th Olympic Games are here and no one has stressed the fact that things have changed a lot since their first edition—and not only
Insurance companies often become stuck in the way they approach their marketing plan. Ethnicity is not always what people think about when they are defining their target market. It is common for business owners to ignore other markets that are currently living within the entire country.
Culture includes every part of life. The scope of the term culture to the anthropologist is illustrated by the elements included within the meaning of the term. They are:
Many local merchants and multiple brick and mortar retailers complain that online merchants have an unfair advantage because many of them do not charge State and local taxes to purchasers. That is an interesting empirical question, particularly in the context of our multicultural society.
Some people have huge expectations of social media marketing and I think this is largely due to the misinformation that exists in the market.
What is acculturation? Acculturation is a process that an individual undergoes in a new subculture.
Some people have huge expectations of social media marketing and I think this is largely due to the misinformation that exists in the market.
Mobile gaming is one of the fastest growing industries. If you are wondering what to do while you are waiting in a queue or you are having an hour to kill, stop wasting your time, just take out your mobile phone and start playing your favourite game…
Mobile gaming is one of the fastest growing industries. If you are wondering what to do while you are waiting in a queue or you are having an hour to kill, stop wasting your time, just take out your mobile phone and start playing your favourite game…
The web and ways to market on the web continue to evolve at warp speed – we see some positive and negative changes occurring – our observations du jour:
Microsoft announced two new tablets on Monday, the Surface for Windows RT and the Surface for Windows 8 Pro. The Windows RT device will run an Nvidia Tegra ARM processor while the Windows 8 Pro device will use an Intel Ivy Bridge processor. Both will have a 10.6” screen with Corning’s Gorilla Glass 2.0 and come with a keyboard.
Google is my favorite tech company these days. It has created and continues to create solutions that are quite outstanding. That brings freedom of research and expression to the world, literally.
Social media is imperative to reaching the Hispanic community. It allows Hispanics to easily connect and share information with families in their home countries, playing naturally into Hispanics’ cultural affinity toward family connections…
If you want to build your brand with social media, it’s time to do a gut check: would you rather try to get share of voice in the sprawling country known as Facebook, or engage with 35,000 passionate brand advocates on a site you own?
If you want to build your brand with social media, it’s time to do a gut check: would you rather try to get share of voice in the sprawling country known as Facebook, or engage with 35,000 passionate brand advocates on a site you own?
The growth in mobile phone marketing is exploding exponentially upwards with a mobile advertising market numbering over five billion consumers, this is five times the size of the internet market and growing rapidly and yet there is still very little competition in this very lucrative market…
We have seen a variety of studies that position Hispanics as early adopters of new technology, especially in the mobile space. For us (Hispanics), having the latest mobile technology is telling of social status, it’s part of “Living the American Dream,” which is the main reason many of us come to this country.
We have seen a variety of studies that position Hispanics as early adopters of new technology, especially in the mobile space. For us (Hispanics), having the latest mobile technology is telling of social status, it’s part of “Living the American Dream,” which is the main reason many of us come to this country.
Before every exam he gave us, a professor of mine would repeat his mantra: “read the question, answer the question.”…
Victor Aloi is Marketing Manager of InvolveMobile, a mobile marketing software provider. In this article, the executive describes five common mistakes in mobile marketing.