Mobile Marketing: Hispanics adopt new shopping technologies at a faster rate than Caucasians
U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.
U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.
Food company ConAgra Foods has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision.
Ryan Partnership Chicago, a shopper marketing and digital agency, has hired Annie Lopez Kiperman will be joining the agency as a vice president.
OgilvyAction, the activation arm of Ogilvy & Mather, and Malone Advertising, the retail marketing unit of JWT, both part of WPP Group, today announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.
The shopper experience study currently underway by The Integer Group ® and M/A/R/C ® Research revealed in their recent newsletter, The Checkout, that Hispanic shoppers show a shift in shopping behaviors by season, in comparison to general market shoppers.