With nearly 300 million unique visitors monthly worldwide (according to comScore figures), which is equivalent to 20.4% of the Internet population (or 1 out of every 5 web users), Amazon has cornered the global market like no other e-commerce company.
Mexico’s Digital State: Internet, Electronic Commerce and Devices
Mexico’s Digital State: Internet, Electronic Commerce and Devices
Texans are in a constant state of flux. They have also profited from a strong economy. Texas has been one of the few bright spots in a generally weak U.S. economy. A recent report of the Milken Institute reflects the dominance of Texas cities.
According to a recent study published by Kantar Media, the number of internet users generating content (UGC) – reading articles or commenting – varies significantly by country, but Latin America features on the top.
There is no surprise about the growth of digital media in Latin America, but… What does it mean? comScore has recently launched a number of key trends for the region pointing to their implications for the rest of the year.
There is no surprise about the growth of digital media in Latin America, but… What does it mean? comScore has recently launched a number of key trends for the region pointing to their implications for the rest of the year.
During its “Digital Future – Latin America 2012” webinar (Thursday, March 22), ComScore presented digital growth figures for Latin America for the December 2010 to December 2011 period. Portada covered the event and brings you the most relevant and possibly trendsetting information for this year.
Procter & Gamble seems to be moving incremental advertising dollars into magazines. P&G is still the nation’s biggest advertiser, but it’s dialing back those marketing dollars (see box below) and shifting some of its focus from television to magazines, Dan Monk, a reporter from the Business Courier in Cincinnati, where P&G’s headquarters are, reports.
According to a recent study published by MediaMind, the five highest-performing formats for digital advertising are Sidekick (IAB Rising Star), Pushdown (IAB Rising Star), Homepage Takeover, Messenger Ads, and Video Extender.
Consulting Firm Zpryme has produced an interesting research piece, summarized in the below Infographic.
The recent news that Tecate and Tecate Light will consolidate all of their advertising with Mexico-based Olabuenaga Chemistri continues to make waves, with U.S. Hispanic shops fearing other marketers
According to a recent study by Proyecto Inter-Meios (coordinated by Grupo Meio & Mensagem and PriceWaterhouseCoopers), total turnover for Brazilian media during 2011 was $22.482 billion, of which media billings from ad space sales accounted for $16.385 billion.
RedPlum®, the provider of deals and savings on brands owned by Valassis through print and digital coupons announced that Atlanta tops the ranking of America's Most VALUEable City (MVC) for 2012.
With 845 million active users per month as of December 2011 and about 80% of them from outside the United States and Canada, Facebook has undoubtedly established itself as one of the most important advertising…
A new study provided exlusively to Portada by Ipsos MediaCT reveals that Hispanics have a much more optimistic perspective on on their lives, and the state of America more generally. This is even more the case for Spanish-dominant Hispanics.
According to TeleGeography, Chile is the country that leads the region in broadband penetration.
How much does Hispanic media really affect public opinion. How much does it shape opinion making of politicians and members of the legislative? A new study by Xavier Medina Vidal, a Ph.D.candidate (photo) at the University of California Riverside sheds a lot of light on these issues.
Two new research studies have been recently published. One higlights an often neglected aspect of the Hispanic consumer; many Hispanics, more than 8 million, are higher income consumers living in the U.S. The other study shows how Hispanic eating habits are influencing eating habits of the overall U.S. population.
Pontiflex, a mobile and online signup ad platform announced new Spanish language capabilities…
