Consulting Firm Zpryme has produced an interesting research piece, summarized in the below Infographic.
One of the main highlights is that U.S. Hispanic consumers will spend more than $17.6 billion on mobile devices and over $500 million on mobile apps in 2012. Other insights include Social network usage, amount of apps per use and how often users live stream sports events.
Portada’s Hispanic Mobile Marketing Forum, NYC, Sept. 19, 2012
The Hispanic mobile market is on a roll. That is why Portada is dedicating a full event, the Hispanic Mobile Marketing Forum in New York City on Sept. 19, to provide a clear understanding to marketer, agencies and media executives of the opportunities and challenges of this rapidly expanding sector. The event can be attended in combination with Portada’s Sixth Annual Hispanic Digital and Print Media Conference, which takes place on Sept. 20 in the same venue (New York City’s Scholastic Auditorium & Greenhouse with Rooftop Terrace).