Focus on: Consorte Media launches Hispanic Digital Platform
A Q&A with Alicia Morga, CEO of Consorte Media and Jeff Weness, Director of Hispanic Initiatives at Best Buy, an advertiser in the new network.
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A Q&A with Alicia Morga, CEO of Consorte Media and Jeff Weness, Director of Hispanic Initiatives at Best Buy, an advertiser in the new network.
Big national advertisers don’t have the time to negotiate hundreds of placement deals with small newspapers. Advertisers want a variety of different platforms from which to engage their target, including print, online, events, broadcast, direct mail, etc.
A Q&A with Alicia Morga, CEO of Consorte Media and Jeff Weness, Director of Hispanic Initiatives at Best Buy, an advertiser in the new network.
Currently, the estimated 6.3 million Latinos age 10-19 represent 20 percent of the entire U.S. teen population and spend about $20 billion a year.
New mobile phone campaign.
A Q&A with Latin Force’s CEO David Perez.
Mobile content is a hot category in the general market, but even more so in the Hispanic market. Publishers of print and digital media properties face a great opportunity and are taking notice of a sizeable market.
National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1
In the rapidly growing wireless communications industry, marketing opportunities abound; and new research indicates that the Hispanic market is one of the most promising out there. As Juan Jose Nuñez of Starmedia sees it, “The Hispanic market has a huge p
Advertisers look to score goals, hit home-runs, and land punches
Rolls out integrated campaign targeting NYC’s Hispanic community.
Automotive companies slow to recognize the power of print
U.S. automotive companies with Hispanic advertising budgets are slowly increasing their allocation to print media targeting Spanish-speaking audiences.
With the increasing number of Hispanic births (now approaching 1 in 4), the larger size of Hispanic families, and the predicted growth of this market, it's not surprising that publishers and advertisers are looking for more and better ways to reach the key decision makers – Latina moms.
Hispanics are big spenders when it comes to telecommunication services, but so far telecommunications companies haven't spent much on them. This is particularly true when it comes to print advertising. Read More.