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TuCrest.com (Procter & Gamble), BBVA Compass, Mercury Media, ATP.
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TuCrest.com (Procter & Gamble), BBVA Compass, Mercury Media, ATP.
Dr Pepper, Bush Brothers Co., GVTC, U.S. Navy, Huggies, HEB, Nestle, Delicias-Paletas y Helados, Oil Can Henry, Mc Donald’s, AeroMexico. A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
Last week’s Tampa store opening related advertising did not include any Hispanic specific advertising. Are any Latin specific campaigns coming soon? What Ikea’s Hispanic advertising agency has to say…
Jason Owen {Universal Music},Scott Debson {HipCricket}, Maurizio Angelone {MyScreen Mobile}, Ivan Sanchez {Adrenalina}, Victor Zeiris {Adrenalina}, Ericka Sánchez {PM Publicidad}, Rocío Zepeda {PM Publicidad}, Derek Bond {Telemundo}.
How major players are positioning themselves. The important role of movie advertising and a utarget. Fox study. A Portada report.
InTown Suites, International Tennis Federation, Boost Mobile, IFA Insurance Company, Colorado Department of Transportation.
Following the selection of Michael Steele as chairman of the Republican National Committee, commentator Leslie Sanchez pondered whether the two political parties would be able to look beyond the stereotypes of Latinos as they vie to attract them. [Summary of News Chief.com Article]
Portada Speaks with Peter Blacker, SVP Digital Media about the company’s split from Yahoo and subsequent partnership with MSN, and about what comes next…
Portada catches up with Armando Rodriguez, General Manager Yahoo! Hispanic Americas about what’s next for the company and its digital strategy moving forward.
In the pitched battle for Hispanic market share, mobile service providers are targeting this prized demographic with special features and plans.
It’s no secret that the Hispanic newspaper industry, like the general market newspaper industry, has weathered some tough times recently.
Ah….Public Relations. The term itself seems to embody some of the spin that so characterizes the field.
Portada has already confirmed an impressive roster of speakers:
Nada Usina (President, JumpTV), Craig Desens (Chief Development Officer, NSA Media and President of Home Depot account), Greg Anthony (SVP Multicultural Sales, Alloy Access), Tim Hahn (Director of Interactive, Latinworks), Rick Marroquin (Chief Marketing Officer, Batanga), John Paton, (CEO, Impremedia).
Early bird tickets are now on sale, so be sure to register before they're sold out.
Dodge Journey, Ikea and more.
Dodge Journey, Ikea and more.
A third-generation, English-dominant Latino will probably search the same as anyone else. However, as you move down the spectrum toward more Spanish-dominant users, searching patterns do change.
Offers reach of 2.5 million Hispanics who have opted in to receive mobile advertising.
How high can response rates be?
Eric Frias, president of MeMedia online advertising company comments on the possibilities and limitations of the new buzzword in ad-targeting.