Influencer Marketing

Award Spotlight: Top Digital Innovator and Top Panregional Marketer Nominees

Find out the PortadaLat Nominees for Top Digital Innovator and Top Panregional Marketer, and vote for your favorite. Voting is open through May 19 to determine the winners. Below are the 21 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!


F8 2017 Developer Conference Kicks Off

Facebook’s annual developer F8 has kicked off today at San Jose’s McEnery Convention Center and continues tomorrow with meetups around the world.This year’s sessions feature a wide range of topics across the Facebook family of apps and services – with relevance to developers and businesses.


MediaMath to Offer Influencer Marketing Programmatically

MediaMath has partnered with ROI Influencer Media, a media company that connects brands to celebrities’ influencer followings and offer marketers the ability to purchase influencer marketing programmatically. Marketers will be able to access celebrities to provide branded content on their social media pages, blog pages, and Web sites and bid on influencer advertising programmatically, in real time.


MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.