Hispanic Newspapers

Ken Cervantes, VP/Activation Director for Forty-Two Degrees at MediaVest talks about Tecate’s strategy of reinforcing messaging across its main vehicles: Television, Radio and Out-of-Home. Looks into online advertising and partnering with magazines for event sponsorships.

Domino’s launches campaign in support of new Spanish-language order placement system, implemented in conjunction with Tellme. Supports effort with Direct Mail, TV, Radio.

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

Verizon, Ford, Hyundai, HBO Latino

Despite claims to the contrary, research indicates significant overlap between print and online newspaper readers. According to a recent study, on average, only 6% of a newspaper’s audience is online exclusively; approximately 80% is print exclusive, while 14% of the total audience (and 70% of the online audience), reads both the newspaper and the publications website.

Says it will focus on its radio and television properties.