Is the Big Hit Targeting Latinas Yet to Come?
Women's Magazines and Digital Properties
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Women's Magazines and Digital Properties
Publishers, agencies convene to discuss future of Hispanic magazines.
Much like the general market, Hispanic men’s magazines and digital media properties run the gamut of subject matter, from general interest to urban interest, sports to automobiles.
Scholastic Inc increased marketing efforts for its Hispanic Continuity Clubs with a push in direct mail activity in late 2006.
Promoting its three Hispanic continuity clubs.
Impremedia recently has made several moves that have significant consequences for the Hispanic print and digital media landscape. A Portada analysis.
A study conducted by the market research company Synovate reveals that Hispanics trust magazine advertising more than any other type, and that approximately 85% of Hispanics read magazines.
And large Hispanic magazine readership. Read more.
National and regional advertisers, including ComEd, Peco Energy, Dodge, Chrysler, Jeep, Kodak, L’Oréal Paris, Akademiks and Gibson Guitars are using print media to deliver their messages during the upcoming Hispanic Heritage Month (Sept. 15 through Oct. 1
Occupying the front cover of a magazine has been a fantasy to many over the years, but until now, it has remained just that: a fantasy. However, increasingly, there is another way to do it: Pay for it.
There is huge catch up potential for Hispanic newspaper and magazine advertising, to say the least. That becomes clear by comparing the dollar amounts that national advertisers invest in Hispanic magazines and newspapers to the dollar amounts they invest
New print advertising campaign for La Lechera Flakes and Yoplait brands.
It will initially publish Mexican content.
Synovate reveals initial results of Hispanic Readership Study, American Airlines Case Study, the value of Editorial Integrity, Portada® launches Portada® Ad-Tracking.
American Media drops ¡Mira! magazine in 5-Title divestment. Portada® estimates the value of the celebrity magazine. Read more.
Magazine Publishers of America will host the 2nd Hispanic Magazine Summit in Miami this Wednesday and Thursday.
Magazine Publishers of America decided to postpone a Hispanic Magazine Advertising ROI study it had been planning to conduct.
The combined circulation of the top five Hispanic magazines (People en Español, Latina, Selecciones, TV y Novelas and Vanidades) will rise by 7% in 2006 to 1.545 million. The (combined) CPM (cost per thousand) will rise by 2.9%. A Portada® study.
The magazine will increase its rate base in 2006 to 475,000, up 5.5% from 450,000.
Hispanic publishers and advertisers are moving forward in an effort to improve readership measurement and market research.