The NFL recently started the second year of its “Por la Cultura” campaign. Portada talked with Javier Farfan, Cultural Marketing Strategist at the NFL, about this campaign that celebrates Latino heritage throughout the year. Find out what insights it is based on, how the campaign is executed, its results, and what’s next.
Lee, Visit Ford Lauderdale, California Department of Public Health (CDPH), … and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.
Why CTV advertising offers a unique opportunity for political campaigns, when targeting Hispanic voters. With the 2022 general election fast approaching, political ad spending is
The 2022 Soccer World Cup is less than 6 weeks away. Normally the World Cup takes place in the summer of the Northern Hemisphere and matches occur during the afternoon or evening. Not this time as the event coincides with the busiest marketing season of the year. How Hisense’s Manuel Medina Riverroll; T-Mobile’s Diego Osuna, Omnicom Media Group’s Michael Roca and UM’s David Queamante are planning World Cup advertising.
National conservative Spanish-language media network Americano Media and Audacy just announced an agreement through which Americano Media programming will be broadcast on Audacy’s 790 AM (WAXY-AM) in the Miami, Florida, market, which as of October 3 became Radio Libre 790. We spoke with Jorge L. Arrizurieta, President of Americano Media, about the transaction and his company’s expansion plans.
With marketing for 2023 healthcare enrollment in full swing, it is time to revisit effective Healthcare marketing strategies.
Portada interviewed healthcare-expert Enrique Zamora, founder and director of Belén Medical Centers, about what is to be done.
Portada talked to Jorge Luzio, Group Director, Minute Maid Juice Portfolio, North America to understand his strategy to become the leader of the US. $2 billion permissible refreshment (Aguas Frescas) category.
Diego Osuna, Sr Manager, Integrated Marketing Strategy, at T-Mobile, will be one of the key speakers at our upcoming Portada Live -in New York City and virtual- on September 29 next week. Check out the six steps you need to take into account for successful segment marketing.
The arrival of Hispanic Heritage Month this fall is an invitation for the US media industry to examine why Hispanic consumers are routinely underserved by content and advertising solutions – and what can be done to reverse the trend.
News media in Spanish to serve the rapidly growing and economically robust Latino community with reliable information is essential to maintaining a strong democracy and building a fully inclusive society. In an era of widespread public distrust of institutions, El Tiempo Latino is committed to being a trustworthy institution that provides useful and timely information to Spanish speakers in the United States.
In this article presented by El Tiempo Latino, Chase and CENTURY 21 executives talked about how to create and communicate diversity equity and inclusion initiatives to internal stakeholders and consumers at a recent Portada Live knowledge-sharing event for brand marketers.
Updated August 17, 2022. Senior marketers from Anheuser-Busch, Comcast, Digitas and T-Mobile are the latest additions to an exceptional roster of speakers and participants at the Portada Live Marketing Conference on September 29, 2022.
“We are the first ever conservative radio and TV platform in Spanish. It has not happened in the world before,” Jorge L. Arrizurieta, President of Americano Media, tells Portada. With a potential target market of more than 500 million Spanish speakers worldwide Americano Media is a new multimedia platform for conservative Latinos, producing 18 hours of original programming for an under-represented audience.
Cookie Deprecation has been delayed by Google once again. Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out in the second half of 2024.
Song Exploder has a new Spanish-language spin-off called Cancion Exploder, a podcast targeting Spanish-language speakers worldwide. The new podcast series takes listeners “deep into the process and art of writing a song, and thereby reveals something essential and true about the artist telling their story in their own words.”
Televisa Univision’s ViX and T-Mobile announced an agreement that substantially impacts the Hispanic streaming and video space. T-Mobile and Metro by T-Mobile are giving their new and existing customers a free subscription to ViX+, the premium SVOD tier of ViX, for a full year.
Augmented Reality in Marketing has a lot of promise, but how is it implemented and what are its key benefits? At a recent Portada Live knowledge-sharing event for brand marketers, Rafael Belloso, Senior Brand Marketing Manager at Ocean Spray Cranberries, shared insights on the implementation of a recent augmented reality program.
Trailblazers, decision-makers, and innovative thinkers, for those who aren’t afraid to challenge the status quo, this event is for you.
AVOD (Advertising Video on Demand) got a shot in the arm with the announcement that Microsoft has been named Netflix’s technology and sales partner to help power Netflix’s first ad-supported subscription offering.
Worldcom OOH presents Worldcom Media Services, that aims to efficiently manage out of home, digital and programmatic campaigns.
