As all Marketing is now Multicultural Marketing, Portada wants to celebrate the very best initiatives, campaigns and brand marketers in our exciting space. Check out the below Multicultural Marketing, Sports and Soccer Marketing Award descriptions and NOMINATE your candidates. Members of Portada’s exclusive Council System will be the Award Juries. Shortlists to be announced in late July. Winners to be announced at Portada New York on September 25!

2018Categories
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    • Grassroots Multicultural Fan Engagement by a Team, Property or League

      Grassroots Multicultural Fan Engagement by a Team, Property or League

      Nominations

      Tell us who has done the best in the past year to engage a multicultural audience. Who were the stakeholders, what were the goals, what media did you use, what was the target audience and how did it go beyond the game. Creativity counts...and it does not have to be limited to Spanish!

      Criteria

      Please provide a timeline, rough budget spent (not for publication), key participants in the program or programs. Applicants can submit a maximum of three programs, although only one per organization will be selected as a finalist.

      Jury

      Portada Sports Marketing Board

      Award Timeline:

      Nominations: June 18 - July 19
      Shortlist announced: August 16

      Winner to be announced at Award Ceremony on September 25 at Portada NY

      Subscribe to Portada’s Sports marketing e-letter (daily)

      Enter your nomination here


    • BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE

      BEST MULTICULTURAL ENGAGEMENT ACTIVATION BY A BRAND WITH A TEAM OR LEAGUE

      Nominations

      What brand has done the most to work with a team, league or a property to grow and engage in the space of the multicultural sports business?

      Criteria

      Describe the length, the goal and the ROI of the program, along with the approximate budget. Brands can submit multiple programs that were targeted to individual athletes, teams, or leagues as well.

      Jury

      Portada Sports Marketing Board

      Award Timeline:

      Nominations: June 18 - July 19
      Shortlist announced: August 16

      Winner to be announced at Award Ceremony on September 25 at Portada NY

      Subscribe to Portada’s Sports marketing e-letter (daily)

      Enter your nomination here


    • Best Soccer Specific Activation in North America

      Best Soccer Specific Activation in North America

      Nominations

      Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why, from MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).

      Criteria

      Briefly tell the story of what you are doing to grow soccer, from cause related programs to promotional campaigns; provide the strategy, the methods and the expected ROI.

      Jury

      Portada Sports Marketing Board

      Award Timeline:

      Nominations: June 18 - July 19
      Shortlist announced: August 16

      Winner to be announced at Award Ceremony on September 25 at Portada NY

      Subscribe to Portada’s Sports marketing e-letter (daily)

      Enter your nomination here


    • TOP BRAND MARKETER DRIVEN BY MULTICULTURAL INSIGHTS

      TOP BRAND MARKETER DRIVEN BY MULTICULTURAL INSIGHTS

      Nominations

      Nominations will be accepted for brand marketing executives (client side executive, NOT agency) who currently work at companies (client-brand side).

      Criteria

      The nominated brand marketer (client side executive, NOT agency) needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The nominated brand marketing executive uses multicultural insights that make general market campaigns more effective and/or help meet his overall marketing goals.

      Jury

      Portada Editorial Team

      Award Timeline:

      Nominations: June 18 - July 19
      Shortlist announced: August 7

      Winner to be announced at Award Ceremony on September 25 at Portada NY

      Subscribe to Portada’s Multicultural marketing e-letter (weekly)

      Enter your nomination here


    • TOP CAMPAIGN DRIVEN BY MULTICULTURAL INSIGHTS

      TOP CAMPAIGN DRIVEN BY MULTICULTURAL INSIGHTS

      Nominations

      Nominations will be accepted from agencies and brands who have done a brand marketing campaign over the last 12 months (July 1, 2017 until June 30, 2018).

      Criteria

      The nominated campaign needs to have targeted multicultural audiences in the U.S., although not (necessarily) exclusively. The campaign should be a prime example of how multicultural insights and advertising make general market campaigns more effective, or help advertisers meet their overall marketing goals. The campaign should be driven by cultural insights and also balance both the art and science in the media planning and buying process.

      Jury

      Portada’s Agency Star Committee Members

      Award Timeline:

      Nominations: June 18 - July 19
      Shortlist announced: August 7

      Winner to be announced at Award Ceremony on September 25 at Portada NY

      Subscribe to Portada’s Multicultural marketing e-letter (weekly)

      Enter your nomination here