Join Us at the Marketing in Multicultural America Summit, NYC, March 5

November 13, 2023

Experiential Marketing

Bacardi’s Keller on the Link Between Experiential Marketing and Contextually Relevant Content

Contextually relevant content has become a critical asset in the post-cookie world. Using the example of the recent Bombay Sapphire Campaign, Jaime Keller, Brand Director of Bombay Sapphire Gin for North America at Bacardi, explains how experiential marketing campaigns can be used to create contextually relevant content. She also tells Portada about the passion point the campaign is centered on, the type of media used, and how experiential marketing activations are measured.