Edible, Toyota, David’s Bridal…
Edible, Toyota, David’s Bridal… and other brands targeting the U.S. consumer right now.
Edible, Toyota, David’s Bridal… and other brands targeting the U.S. consumer right now.
P&G Marketing: At the ANA Multicultural Marketing Conference, P&G’s Mark Pritchard, Chief Brand Officer, The Procter & Gamble Company, and Leyla Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company, showcased P&G brand initiatives in which they used the 4R Framework: a system encompassing four elements; Relevance, Reach, Representation, and Resonance, that matter in brand building for inclusivity.