Join Us at the Marketing in Multicultural America Summit, NYC, March 5

October 16, 2023

How Procter & Gamble’s ‘Always’ Benefits from the 4R Framework

P&G Marketing: At the ANA Multicultural Marketing Conference, P&G’s Mark Pritchard, Chief Brand Officer, The Procter & Gamble Company, and Leyla Coffey, Vice President, Multi-Cultural Business Acceleration, The Procter & Gamble Company, showcased P&G  brand initiatives in which they used the 4R Framework: a system encompassing four elements; Relevance,  Reach, Representation, and Resonance,  that matter in brand building for inclusivity.