Media Buyers at d’exposito, OMG and Horizon Media Ask for Media Measurement Verification and More Alternative Currencies
Media buying executives Gloria Constanza, Partner, Chief Contact Strategist, d’exposito & Partners, Alex Minicucci,VP, Director Video Investment, Horizon Media, and Michael Roca, Executive Director, ELEVATE, Omnicom Media Group talked about some of the challenges they face as media buyers during the Hispanic TV Summit last week.