Brand Lift: 5 Drivers that Offset the Need to Go Viral in Emerging Media Channels
The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
The drivers of brand lift on emerging media have been identified by Nielsen, illuminating common factors that drive campaign performance.
Pepsi & Frito-Lay, L’Oréal… and other brands targeting the U.S. consumer right now. Check out our prior Sales Leads columns.