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June 27, 2021

cookies-google

An Update in the Move to a Cookieless Era, Has Anything Really Changed?

This week, Google announced that it was delaying the depreciation of 3rd party cookies from within its Chrome browser environments. Originally planned for implementation in 2022, the phasing out is now planned to begin mid-2023.It’s the latest twist in the tale for the digital media industry, but what does Google’s announcement actually mean and what’s going to happen next? By Remi Cackel, Chief Data Officer, Teads