05/02/2018

Drinkfinity’s Yamile Elías: “Our Vision Is to Break the Traditional Model and Rethink How People Drink”

We talked to Yamile Elias, Head of Marketing of the Drinkfinity brand at PepsiCo, to find out more about the marketing strategies behind this new product. There is an ongoing tension between online and physical retail. Products like Drinkfinity could set a new trend for other brands to follow.

Cox Media Group to Sell Newspaper Mundo Hispánico

Cox Media Group (CMG) announced plans to sell the Mundo Hispánico newspaper, which serves as metro Atlanta’s largest Spanish-language newspaper.

Can a Half-Billion Dollars Save American Soccer?

N.Y. Cosmos owner Rocco Commisso has put forth a US $500 million plan (half of which would be his own investment) for an American soccer entity to rival MLS and boost U.S. Soccer. A push to host a future FIFA World Cup, providing a major boost to the sport in North America, would be helped by an even stronger, more unified pro base.

May 2, 2018

Drinkfinity’s Yamile Elías: “Our Vision Is to Break the Traditional Model and Rethink How People Drink”

Cox Media Group to Sell Newspaper Mundo Hispánico

Can a Half-Billion Dollars Save American Soccer?