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April 12, 2018

CNN en Español’s SVP Cynthia Hudson Shares Plans to Address Growing Hispanic Audiences

Portada and CNN en español joined forces at the first Thought Leadership Breakfast for the Multicultural Markets in New York. We asked Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., about CNN en español’s goals for this year, and how their recent agreement with Nielsen will help achieve those goals. CNN en Español, the sole 24-hour Spanish-language news network in the U.S., will have access to Nielsen’s Hispanic demographic data, which will help CNN reach Hispanic audiences more effectively.

Marketers Speak: Sports Deliver For The Latino Demo

At a breakfast hosted by CNN en Español and Portada in New York this week, marketers discussed how sports draws the Latino audience. The impact brands can have in sports is strong and still growing, in soccer in particular, especially with World Cup just weeks away.